Puma and Atelier New Regime launch debut collection

Puma and Montreal-based streetwear brand Atelier New Regime are gearing up to launch a debut collection this week inspired by motorsports.

Following the release of the Rent Boot launched last month, the debut Fall/Winter collection will drop on October 6 and will feature classic Puma styles reinterpreted into streetwear-ready staples.

Canada’s Atelier New Regime elevated seasonal Puma staples with their signature bright orange and other seasonally-appropriate colours like black, white and winter camo.

Apparel picks includes Puma classics like tracksuits, zip-up jackets and parkas reinvented with oversized logo prints and colorblocked elements. Accessories like backpacks with statement zip-pullers and gloves equally make up the collection.

Meanwhile, footwear staples like the classic Suede and Court Platform, the Basket Boot, the TSUGI Jun and the Thunder were updated with rugged outsoles, reflective pullers and large rubberized logos, completing the collection.

Launched in 2009, Atelier New Regime has been creating apparel and accessories for both men and women. The brand has previously collaborated with the likes of Spanish illustrator Ricardo Cavolo and Lugz NYC.

Most recently, the designer trio behind the brand took home the Menswear Designer of the Year Award at the 2018 Canadian Arts and Fashion Awards (CAFA).

The Puma and Atelier New Regime collection will be available as of October 6 in the Puma online shop.

Puma and Atelier New Regime launch debut collection

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