Puma confirms Cara Delevingne as the face of new 'Do You' campaign

After much speculation, Puma has finally confirmed Cara Delevingne as the face of its new ‘Do You' campaign.

The sportswear giant had been teasing the news for days, posting photos of the supermodel with her face obscured to its Instagram account in the run-up to the announcement. Today it confirmed the rumors by publishing a photo of the British star facing the camera wearing a crop-top, high-rise underwear and a baseball cap from its range.

Delevingne wasn't the only celebrity involved in the campaign shoot -- she was directed by the brand's most famous asset, Rihanna, in her capacity as women's creative director. The full campaign is expected to launch later this month.