×
68 807
Fashion Jobs
GAP INC.
Manager, Digital Marketing Operations
Permanent · San Francisco
GAP INC.
Assistant Manager, Customer Operations - Westgate
Permanent · Brockton
NEIMAN MARCUS
Sales Manager, Women's Designer Rtw - Northpark
Permanent · Dallas
NORDSTROM
Finance Manager e2e Sales Consolidations - Hybrid Seattle, Hybrid Los Angeles, or Hybrid Denver
Permanent · Seattle
NORDSTROM
Asset Protection - Agent - Towson Rack
Permanent · Towson
NORDSTROM
Asset Protection - Agent - Golde Creek Plaza Rack
Permanent · Lynnwood
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Media
KOHLS
Operations Manager - Blue Springs
Permanent · Blue Springs
OLD NAVY
Assistant Manager, Customer Operations - Chautauqua
Permanent · Lakewood
ULTA BEAUTY, INC.
CO - Sales Manager
Permanent · Kissimmee
ULTA BEAUTY, INC.
General Manager
Permanent · Hanover
AESOP
Part-Time Retail Consultant | Cherry Creek
Permanent · Denver
HOLLISTER CO. STORES
Abercrombie & Fitch - Manager in Training, Valley Fair
Permanent · Santa Clara
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Rehoboth Beach Outlet
Permanent · Rehoboth Beach
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Gilroy Outlet
Permanent · Gilroy
ABERCROMBIE KIDS STORES
Abercrombie Kids - Manager in Training, San Marcos Outlet
Permanent · San Marcos
ABERCROMBIE KIDS STORES
Abercrombie Kids - Manager in Training, Dolphin Mall
Permanent · Miami
ABERCROMBIE KIDS STORES
Abercrombie Kids - Manager in Training, Somerset North
Permanent · Troy
ABERCROMBIE KIDS STORES
Abercrombie Kids - Manager in Training, Memorial City
Permanent · Houston
LULULEMON
Assistant Manager, Operations | Polaris Fashion Place
Permanent · Columbus
ROSS STORES
Store Protection Specialist
Permanent · Charlotte
ROSS STORES
Store Protection Specialist
Permanent · Riverside
Published
May 4, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Puma launches campaign with all-star cast Jay-Z, Emory Jones

Published
May 4, 2022

Global sports brand Puma has launched a new campaign that explores the meaning of the word "classic" with an all-star cast of iconic culture influencers, who have shaped the sneaker game over the last 50 years.

Puma launches campaign with all-star cast Jay-Z, Emory Jones. - Puma


Dubbed 'For All Time', Puma has partnered with their basketball and classics creative director, Jay-Z and Roc Nation’s Emory Jones, as the executive producers of an all-star cast named 'The Collective'. 

As part of the campaign, each member of The Collective will highlight various classic Puma sneaker silhouettes with interviews, creative content, and product designs that help define both what it means to be a Classic, and what it means to have timeless influence.

The Collective includes award-winning designer and Puma creative director June Ambrose, Harlem fashion innovator Dapper Dan, director and videographer Hype Williams, NBA hall of famer and Puma ambassador Walt Clyde Frazier, Rhude Designer Rhuigi Villaseñor, creative consultant and founder of Upscale Vandal, Mike Camargo, as well as photographer Lenny Santiago.

“This year we will be highlighting Puma’s legacy as a classic sneaker brand by asking a select group of iconic cultural leaders the essential question: What is a Classic?” said Adam Petrick, chief brand officer at Puma. 

“Our ‘For All Time’ campaign will communicate Puma’s classic sneakers such as The Suede, and other products by recounting inspiring stories from renowned people who have become unparalleled classics themselves, having influenced Fashion, Music and Sports over the last five decades.”

Over the next eight months, The Collective will share their personal stories of growth and development. They will also hand select a rising member of the next generation influencers within their fields and support their work and development with a financial grant as well as with mentorship and promotional support.

The move is in line with the initiative, which aims to celebrate the “classics” by passing the torch to those who aspire to build a legacy, in collaboration with those who have.

Puma has 75 years of rich history with many products now designated as “classic” including the timeless Puma Suede, the T7 Track Suit, the world’s first signature basketball shoe — The Clyde — as well as the Ca-Pro tennis sneaker and the Slipstream basketball shoe.

Copyright © 2022 FashionNetwork.com All rights reserved.