Puma: new heads of South-East Asia and Accessories

By

Bruno Joly

Published
Sep 29, 2015

It's a French reunion in Asia. Philippe Le-Bretton is leaving Puma's headquarters in Bavaria, where he was in charge of accessories and licences, bound for Singapore, where he will steer all of Puma's operations in South-East Asia.

Le-Bretton will team up in Asia with Ludovic Manson, head of the Asia Pacific/Japan area and Olivier Lorans, the Korean subsidiary's CEO. He will steer Puma's expansion in Indonesia, Malaysia and Singapore.

Philippe Le-Bretton was formerly with Nina Ricci, Longchamp, Chevignon and Samsonite. He joined Puma in 2007 and since 2012 was its director of accessories and licences (fragrance, eyewear, etc.).

To succeed Le-Bretton in this key post, the sport outfitter owned by the Kering group has appointed Daniela Molin, who's been with the firm for nearly 20 years, chiefly in product development. Both executives will now be reporting directly to Puma's CEO Björn Gulden.