Puma reshuffles management

By

Sarah Ahssen

Published
Mar 6, 2015

While the initial impact of its refocus on performance sports is being felt, Puma is reshuffling its management. The German sports company has named Nina Graf-Vlachy head of global strategy.

Having joined Puma in 2013 as senior manager global strategy, Nina Graf-Vlachy, who previously worked at The Boston Consulting Group, succeeds Arne Freundt, who has held the position since July 2011.   

Freundt, meanwhile, has been named Puma’s new director global retail and e-commerce, succeeding Stefan Meyrat who recently left the brand. 

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Graf-Vlachy and Freundt both report to Puma CEO Bjørn Gulden.