Puma signs mega global deal with Manchester City owner, its biggest deal ever

By

Sandra Halliday

Published
Feb 28, 2019

There are collaborations, big collaborations and mega-sized collaborations and this one comes under the latter title. Puma has been signing plenty of deals recently and its latest is with UK football club Manchester City’s owner with an important global angle to create Puma’s biggest deal yet. 

The sports giant and City Football Group have signed a global long-term partnership, “which will see Puma supply the reigning English Premier League champions Manchester City, as well as sister clubs in Australia, Spain, Uruguay and China.”

Starting in July, Puma will be the official partner of Manchester City FC, Melbourne City FC, Girona FC, Club Atlético Torque and Sichuan Jiuniu FC, supplying all representative teams including men’s, women’s and youth football.

Puma’s CEO Bjørn Gulden said the deal is the largest it has ever done “both in scope and ambition.” And he added that it would be “redefining the sports partnership model both on and off the pitch. We want to maximise on-field performance as well as football culture, in areas such as music, gaming and fashion to connect and inspire the fanbase of each team.”

CFG chief executive Ferran Soriano added that the announcement marks the start of “an exciting new chapter” for the group. “Our relationship with Puma, covering five City Football Group clubs across four continents, will reset the model for sports partnerships on a truly global scale whilst being locally relevant and authentic for fans around the world. Puma share our vision for challenging expectations, and we are looking forward to what we believe will be a ground-breaking partnership.”

Puma and Manchester City are already linked via several player partnerships, including Caroline Weir, Pauline Bremer and Nikita Parris in the Women’s Team in addition to men’s club captain Vincent Kompany, midfielder David Silva and striker Sergio Agüero.

Few other details of the deal are available for now but we should expect more news in the months ahead.