Pure London organiser Hyve launches three virtual forums
Aug 7, 2020
Tradeshows giant Hyve is launching three virtual forums next month, Fashion Together (comprising Pure, Pure Origin, Moda and Scoop), Autumn Fair @ Home and Glee Gathering.
These forums will provide exhibitors and attendees “with the opportunity to showcase and discover new products, engage with suppliers via The Virtual Showroom, and hear market-leading content from retailers and trend forecasters on what 2021 may hold for the industry and how they can kick-start their own sales now”.
The event teams behind Autumn Fair, Glee, Pure, Pure Origin, Moda and Scoop said they believe that these virtual forums are a key part in their new Refuelling Retail initiative. This brand-new initiative “calls for all market players to refuel the retail industry after a challenging first eight months of 2020”.
Importantly, the three new forums will be non-commercial events “allowing existing customers to participate at no additional cost, aiming to connect the industry this autumn as all national and international retail trade exhibitions had to be cancelled due to Covid-19”.
Julie Driscoll, UK Regional Director said: “Our market-leading shows are a vital cog in UK retail, our physical shows are places of discovery and dynamic environments where business is done – we want our virtual forums to offer a similar environment. We believe that now is the time to help refuel retail and help our community to bounce back”.
The company is also planning for physical events to happen in February and Driscoll said the virtual forums will “act as a great preview for what our retailers will see at Spring Fair, Moda, Pure, Pure Origin and Scoop” next year.
She added that “what digital has shown us is that whilst it’s a great tool, there is no substitute to face-to-face meetings and being able to touch and feel product again”.
Fashion Together happens on September 1 and 2, Autumn Fair @ Home on September 8 and 9 and Glee Gathering on September 15 and 16.
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