×
36 793
Fashion Jobs
L’ORÉAL GROUP
Manager/sr Manager, Campus Recruiting
Permanent · New York
L’ORÉAL GROUP
Senior Manager / Manager of Brand Marketing
Permanent · Jersey City
KOHLS
Product Manager - Payment System
Permanent · Menomonee Falls
KOHLS
Full-Time Loss Prevention Officer
Permanent · Framingham
KOHLS
Full-Time Loss Prevention Officer
Permanent · Massapequa
L.L.BEAN INC.
rd Shift Bike Boat And Ski Sales Representative
Permanent · Freeport
L.L.BEAN INC.
Sales Representative
Permanent · King of Prussia
L.L.BEAN INC.
Hunting And Fishing Sales Representative
Permanent · Freeport
L.L.BEAN INC.
Sales Representative
Permanent · Hadley
L.L.BEAN INC.
Sales Representative
Permanent · Fayetteville
ALICE AND OLIVIA
Sales Supervisor - Austin
Permanent · Austin
ALICE AND OLIVIA
E-Commerce Customer Service Manager
Permanent · New York
JCPENNEY
Business Support Specialist - Communications
Permanent · Plano
JCPENNEY
Buyer - Home (Entertaining & Tabletop)
Permanent · Plano
JCPENNEY
Multi District Human Resources Business Partner
Permanent · Jefferson City
JCPENNEY
Product Manager - Customer Account & Loyalty
Permanent · Plano
TIFFANY & CO
Inventory Control Analyst
Permanent · Parsippany-Troy Hills
ULTA BEAUTY
Salon Manager-Hickory Point Mall
Permanent · Forsyth
ULTA BEAUTY
Salon Manager-White Marlin Mall
Permanent · Ocean City
ULTA BEAUTY
Prestige Sales Manager-Friendly Hills Marketplace
Permanent · Whittier
ULTA BEAUTY
Salon Manager-Pelican Plaza
Permanent · Sarasota
ULTA BEAUTY
Store Operations Program Manager - Strategic Initiatives
Permanent · Bolingbrook

PVH appoints first-ever global chief digital officer

Published
today May 11, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

New York-based apparel group PVH Corp. announced on Friday that it has appointed Marie Gulin-Merle as its first-ever chief digital officer, a role that she will carry out alongside her current position as chief marketing officer of the company’s Calvin Klein brand.
 

PVH's new chief digital officer, Marie Gulin-Merle - Photo: PVH


In her new role, Gulin-Merle will be responsible for developing PVH’s global digital strategy and leading the company’s digital transformation. Her focus will be on defining and executing the group’s strategic priorities, and on using data and consumer insights in order to devise ways for PVH to better leverage technology to drive consumer engagement.
 
She will also lead the company’s digital council.

Gulin-Merle joined PVH’s Calvin Klein brand in May of last year, after more than 16 years spent in a range of executive roles at L’Oréal.

Since joining PVH, the graduate of the prestigious HEC Paris business school has spearheaded a number of initiatives at the group, developing and aligning the company’s IT capabilities across its different regions and launching a Digital Academy to train PVH teams.
 
She has also established a global strategic partnership with Google involving the creation of a new data-driven ad-tech platform for all PVH brands.
 
“The world becomes increasingly more technology dependent and the retail landscape continues to change, making the role of CDO more important than ever to our business success,” said Mike Shaffer, PVH’s chief operating and financial officer, in a release. “We believe this newly created role will fuel our transformation, enable us to react strategically to new disruptions and position PVH as a leader while building competitive advantages.
 
Aside from Calvin Klein, PVH’s brand portfolio includes Tommy Hilfiger, Van Heusen, Speedo, and Izod. The company reported revenues of $9.7 billion in fiscal 2018, up 8% from $8.9 billion in the previous year.

Copyright © 2019 FashionNetwork.com All rights reserved.