×
68 590
Fashion Jobs
NORDSTROM
Manager, Technical Program Management - Digital Commerce Experience
Permanent · Seattle
NORDSTROM
Manager, Technical Program Management
Permanent · Seattle
NORDSTROM
Senior Operations Manager, Portland Distribution Center
Permanent · Portland
NORDSTROM
Technical Program Manager Senior - Inventory Ordering
Permanent · Seattle
NORDSTROM
Asset Protection - Agent - Outlets at Orange Rack
Permanent · Orange
NORDSTROM
Program Manager 2 - Credit Strategy - Remote
Permanent · Centennial
SALLY BEAUTY CORPORATE
Digital Operations Manager
Permanent · Denton
SALLY BEAUTY CORPORATE
Warehouse Supervisor
Permanent · Columbus
SALLY BEAUTY CORPORATE
District Manager
Permanent · Toledo
ROSS STORES
Business Solutions Specialist
Permanent · Carlisle
ROSS STORES
Manager, Corporate Security - Fire/Life Safety
Permanent · Dublin
ROSS STORES
Specialist, Import Customs Compliance
Permanent · New York
ALL SAINTS
Junior CRM Executive
Permanent · New York
ALL SAINTS
Senior Business Analyst
Permanent · New York
ALL SAINTS
Stock Manager - ny 5th Avenue
Permanent · New York
ALL SAINTS
Wholesale Account Executive - Menswear
Permanent · New York
ALL SAINTS
Distribution Centre Supervisor
Permanent · New York
ALL SAINTS
Warehouse Operative
Permanent · New York
NORDSTROM
Senior Business Analyst – Nordstrom.Com Program Strategy & Planning Team Digital Merchandising & Marketing
Permanent · Seattle
NORDSTROM
Asset Protection - Agent - la Jolla University Town Center
Permanent · San Diego
NORDSTROM
Asset Protection - Security Ambassador - Michigan Avenue
Permanent · Chicago
GAP INC.
Technical Accounting Manager
Permanent · San Francisco
Published
May 11, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

PVH appoints first-ever global chief digital officer

Published
May 11, 2019

New York-based apparel group PVH Corp. announced on Friday that it has appointed Marie Gulin-Merle as its first-ever chief digital officer, a role that she will carry out alongside her current position as chief marketing officer of the company’s Calvin Klein brand.
 

PVH's new chief digital officer, Marie Gulin-Merle - Photo: PVH


In her new role, Gulin-Merle will be responsible for developing PVH’s global digital strategy and leading the company’s digital transformation. Her focus will be on defining and executing the group’s strategic priorities, and on using data and consumer insights in order to devise ways for PVH to better leverage technology to drive consumer engagement.
 
She will also lead the company’s digital council.

Gulin-Merle joined PVH’s Calvin Klein brand in May of last year, after more than 16 years spent in a range of executive roles at L’Oréal.

Since joining PVH, the graduate of the prestigious HEC Paris business school has spearheaded a number of initiatives at the group, developing and aligning the company’s IT capabilities across its different regions and launching a Digital Academy to train PVH teams.
 
She has also established a global strategic partnership with Google involving the creation of a new data-driven ad-tech platform for all PVH brands.
 
“The world becomes increasingly more technology dependent and the retail landscape continues to change, making the role of CDO more important than ever to our business success,” said Mike Shaffer, PVH’s chief operating and financial officer, in a release. “We believe this newly created role will fuel our transformation, enable us to react strategically to new disruptions and position PVH as a leader while building competitive advantages.
 
Aside from Calvin Klein, PVH’s brand portfolio includes Tommy Hilfiger, Van Heusen, Speedo, and Izod. The company reported revenues of $9.7 billion in fiscal 2018, up 8% from $8.9 billion in the previous year.

Copyright © 2022 FashionNetwork.com All rights reserved.