QVC and HSN shine spotlight on women and minority-owned brands with latest round of Big Find initiative
The second year of QVC and HSN’s “The Big Find” international product search will see the launch of 90 emerging brands on the shopping networks this year, more than two thirds of which are women or minority-owned businesses.
23 of the new brands are expected to launch on the Qurate-owned platforms by the end of March. These include beauty brands such as ethical Filipino skincare label Pili Ani and African cosmetics maker 54 Thrones, as well as accessories labels including Nude Bare and Poppy & Sage.
Having observed the increase in demand for different categories during the Covid-19 pandemic, The Big Find also expanded to include home décor, home innovations, electronics, and culinary this year.
Brands set to launch on QVC and HSN in the first quarter therefore also include Pacific Northwest Cookie Company, Curly Girlz Candy and Pure Food by Estee, as well as home innovation brands Go Hang It! and The Strappee.
Further Big Find launches will occur in the second quarter and throughout the rest of the year.
As part of the first stage of the latest round of The Big Find, QVC and HSN received more than 2,400 applications from over 60 different countries in July 2020. Along with the new home-focused categories introduced with this edition, applications also covered apparel, jewelry, accessories, footwear and beauty, all of which were included in the previous search.
Following this initial stage, 270 finalists were selected to tell their brand stories and carry out virtual product demonstrations for the shopping networks.
As well as featuring on QVC and HSN’s platforms, winning brands also attend mentoring sessions led by members of the networks’ vendor community.
“We're excited to give these emerging businesses a national stage to share their stories across multiple platforms and our team members are honored at the opportunity to provide mentorship and guidance in support of their growth,” commented Mary Campbell, chief merchandising officer for Qurate Retail Group, and chief commerce officer for QVC US, in a release.
The Big Find is part of Qurate’s wider initiatives to foster the growth of independent brands. This strategy also includes the company’s Small Business Spotlight, a collaboration with the National Retail Federation (NRF) which aims to support small businesses outside of its vendor base. Qurate recently announced that the Spotlight initiative is being expanded.
Through their broadcast channels, QVC and HSN reach more than 90 million homes in the U.S., and a total of around 380 million worldwide. The networks also operate streaming, web, mobile, and social platforms.
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