REI relaunches REI Garage, its digital outlet business

By

Dani Greene

Published
Aug 11, 2016

Outdoor specialty store REI replaced REI outlets with REI Garage on August 9. Unlike traditional outlets with poor-selling products, REI Garage takes the outlet online with discounted customer favorite brands and products

"REI Garage is a complete rethink of this space. We are curating gear so that the shopping experience is clearer, simpler, and less pressured. We're working with vendors to find top-tier closeout product and offering it at the best possible prices. This is a very different approach from how most companies operate in this space, and we think it is more aligned with the experience customers expect at REI," said Mark Seidl, REI's divisional vice president of Digital Retail and general manager of REI Garage.

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Founded in 1938, REI is a specialty outdoor retailer and consumer co-op headquartered near Seattle. The company co-op has over 6 million employees with 145 stores in 35 states.