RYU Apparel selected for Gwyneth Paltrow’s pop up shop and e-shop

By

Jennifer Braun

Published
May 6, 2016

Vancouver-based technical training brand RYU Apparel Inc. has been selected to be featured in the Goop pop-up shop, a curated shop of beauty, fashion, food and lifestyle products, launched by Gwyneth Paltrow. Additionally, RYU's garments will also be featured in Goop's online store.

 
"We are incredibly honored to be selected to participate in the upcoming Goop pop-up shop and on their website," says Marcello Leone, CEO, President and Chairman of the Board for RYU, in a news statement. "This gives RYU the opportunity to showcase our brand with a top retailer and style maker in the USA. They chose to curate and sell our most innovative pieces.”
 
Featured products include RYU's TecLayr Bra Top, TecLayr Tough Capri, TecLayr Contour Bra, Daily Duffel, and the brand's signature Zero Socks and Plush Towel.

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The Goop pop-up shop will run from May 5 to the 22, 2016 in San Francisco. RYU Apparel is now available on Goop’s online store.