RYU reaches new clients with strategic partnerships

By

Jennifer Braun

Published
Nov 18, 2016

Vancouver-based retailer RYU Apparel Inc has partnered with several brands in an effort to sell and promote RYU Apparel to new customers.
 
This month, the retailer announced a new partnership with Vancouver-based fitness brand Yyoga - the largest corporately owned yoga company in Canada with 13 studios - allowing RYU to reach Yyoga fitness chain’s tens of thousands of members at its various locations to sell and promote products.
 

The retailer also announced a partnership with local NHL team, the Vancouver Canucks. The partnership includes awareness for RYU at every home game in Rogers arena along with TV exposure and apparel sales at the Canucks team store in the newly opened Tsawwassen Mills mall.
 
"We are expecting great exposure and response with our activations with the Canucks in our community," explains Marcello Leone, CEO and President of RYU, in a news statement.

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RYU (Respect Your Universe) engineers apparel and accessories for the fitness and training of the multi-discipline athlete. The company is headquartered in Vancouver, Canada.