Raf Simons/Sterling Ruby launch digital pop-up

By

Florent Gilles

Published
Jul 22, 2014

The collaboration between Raf Simons and the artist Sterling Ruby will debut online through an innovative digital pop-up dubbed "In The Name Of". From July 15 to September 1, a selection of products from the collection will appear on the e-shop with new items arriving every Monday.

The site will be online for a few weeks prior to the collection’s launch in stores. Photographer Willy Vanderperre and Raf Simon’s commercial director Charlotte Arts appear in the website’s credits.

Exclusively the fruit of a collaboration between the Belgian designer and the contemporary artist, the fall-winter 2014/15 collection will become available in a pop-up at Printemps de l'Homme in Paris in September as well as in a selection of multi-brand stores worldwide.