×
59 842
Fashion Jobs
NORDSTROM
Asset Protection Agent - Canyon Springs Rack (Riverside, ca)
Permanent · Riverside
PUMA
Junior Manager, Marketing - Ecomm (CRM/Sms)
Permanent · Somerville
CENTRIC BRANDS
Manager, Sales Operations
Permanent · New York
LULULEMON
Assistant Manager, Operations | Southport, Chicago
Permanent · Chicago
DISTRIBUTION CENTERS
Studio Coordinator
Permanent · Dallas
OLD NAVY
District Manager - Kansas City
Permanent · San Francisco
OLD NAVY
District Manager - Kansas City
Permanent · Kansas City
OLD NAVY
General Manager - Shoppes at Gilbert
Permanent · Gilbert
OLD NAVY
Asset Protection Service Representative - Upper Darby
Permanent · Upper Darby
OLD NAVY
Assistant General Manager - n Georgia Premium
Permanent · Dawsonville
OLD NAVY
General Manager - Hilliard
Permanent · Hilliard
OLD NAVY
Assistant Manager, Customer Operations - Pavilion @ Durbin Park
Permanent · Saint Johns
OLD NAVY
General Manager - Oklahoma City Outlets
Permanent · Oklahoma City
OLD NAVY
Assistant Manager, Customer Operations - Peninsula Center
Permanent · Rolling Hills Estates
OLD NAVY
Assistant General Manager, Merchandising - Firewheel t/c
Permanent · Garland
OLD NAVY
General Manager - Great Mall
Permanent · Milpitas
OLD NAVY
General Manager - Broadway Plaza
Permanent · Walnut Creek
OLD NAVY
Assistant Manager, Customer Operations - Valley Fair Mall - ut
Permanent · West Valley City
OLD NAVY
General Manager - Bridge Street t/c
Permanent · Huntsville
OLD NAVY
Assistant Manager, Customer Operations - Mall Park Center
Permanent · Elizabethtown
OLD NAVY
Assistant Manager, Customer Operations - Montgomery - md
Permanent · Bethesda
OLD NAVY
General Manager - Oglethorpe Mall
Permanent · Savannah
Published
Apr 14, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Rails unveils second UK store after it sees big success with debut location

Published
Apr 14, 2022

LA-based lifestyle brand Rails is continuing its UK expansion and has opened its second London store with a debut in Westbourne Grove, Notting Hill.


Rails



Offering both its womenswear and menswear, Rails Notting Hill “will provide customers in West London, and the surrounding areas, an opportunity to experience in-person the full scope of the brand and product offering”.

The opening follows hot on the heels of its Covent Garden flagship store and European HQ that launched in February. The company said that opening has been a “success” and it recently enjoyed its “most successful weekend to date this year across its stores globally, proving the UK appetite for the brand”.

The new location, meanwhile, “brings a touch of laidback, LA glamour” to the area while the “leafy charm and neighbourhood feel of Westbourne Grove make for a natural pairing with the brand’s vision of elevated, casual cool”.

The store has been designed “to reflect the brand’s Southern California heritage”. That means large windows, light woods and “succulent landscaping pair with stylish furnishing and modern fixtures for an LA-meets-London mix” across a 1,000 square foot space. That’s about half the size of the Covent Garden store.

The UK is the label’s leading market outside of the US and founder and Creative Director Jeff Abrams said: “While many brands in our space are backing away from physical retail, we’re investing in bricks and mortar with a long-term view that the in-person shopping experience remains integral to brand growth and success. 

“Our London stores sit in key neighbourhoods ripe for brand discovery and customer acquisition, while providing an extensive product assortment for existing customers. We’ve created an experience where our customers can build a deeper emotional connection with Rails, and follow us on our global journey.”

The company has also been opening new stores in its domestic market with recent debuts in New York, San Francisco, and Newport Beach, as well as in Europe with a Paris debut.

Copyright © 2022 FashionNetwork.com All rights reserved.