Ralph Lauren opens crypto-friendly store in Miami’s Design District
Ralph Lauren announced on Tuesday the opening of a new luxury focused store in Miami’s Design District, combining digital innovation and immersive experiences.
Spanning 4,135 square feet, the new store houses a curated assortment of men’s Purple label and women’s collection apparel and accessories, alongside one-of-a-kind handbags and accessories exclusive to the Design District location.
The store design was inspired by contemporary yachts and waterfront residences, which comes to life with warm teak wood planking, white tile flooring, and blond mahogany wood millwork, alongside stainless steel and black ebonized detailing. The store also offers interactive digital screens for customers to discover product, book a styling appointment and more.
To celebrate the new store, Ralph Lauren will host a series of immersive and experiential moments throughout the year starting with a collaboration with Poolsuite, a Web3 community deeply rooted in the Miami lifestyle and aimed at building the future of internet leisure.
The collaboration launches with a co-designed Ralph Lauren x Poolsuite NFT that will be gifted to all existing Poolsuite community members, unlocking exclusive access to attend a special event. In addition, holders of Poolsuite’s Grand Leisure collection will be able to update their ‘Leisurist’ Avatars with digital Ralph Lauren looks.
Additionally, via a partnership with BitPay, the store will be the first Ralph Lauren store to accept cryptocurrency as a form of payment. Lastly, in late April, the world of Ralph Lauren will come to life in Miami for the first time through an immersive experience at a water-front private estate in North Miami.
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