×
36 690
Fashion Jobs
ALICE AND OLIVIA
Sales Supervisor - Austin
Permanent · Austin
ALICE AND OLIVIA
E-Commerce Customer Service Manager
Permanent · New York
JCPENNEY
Business Support Specialist - Communications
Permanent · Plano
JCPENNEY
Buyer - Home (Entertaining & Tabletop)
Permanent · Plano
JCPENNEY
Multi District Human Resources Business Partner
Permanent · Jefferson City
JCPENNEY
Product Manager - Customer Account & Loyalty
Permanent · Plano
TIFFANY & CO
Inventory Control Analyst
Permanent · Parsippany-Troy Hills
ULTA BEAUTY
Salon Manager-Hickory Point Mall
Permanent · Forsyth
ULTA BEAUTY
Salon Manager-White Marlin Mall
Permanent · Ocean City
ULTA BEAUTY
Prestige Sales Manager-Friendly Hills Marketplace
Permanent · Whittier
ULTA BEAUTY
Salon Manager-Pelican Plaza
Permanent · Sarasota
ULTA BEAUTY
Store Operations Program Manager - Strategic Initiatives
Permanent · Bolingbrook
ULTA BEAUTY
Retail Operations Manager-Fischer Marketplace Shopping Center
Permanent · Apple Valley
ULTA BEAUTY
Retail Sales Manager - Market Street Flowood
Permanent · Flowood
ULTA BEAUTY
Salon Manager-Walnut Square Shopping Center
Permanent · Dalton
ULTA BEAUTY
General Manager-Coolsprings Galleria
Permanent · Franklin
ULTA BEAUTY
Salon Manager-Poplar Creek Crossing
Permanent · Hoffman Estates
ULTA BEAUTY
District Manager-San Francisco East
Permanent · San Francisco
BANANA REPUBLIC
General Manager - Willowbend Mall
Permanent · Plano
GUESS
Account Executive
Permanent · New York
GUESS
IT Project Manager
Permanent · Los Angeles
GUESS
Senior Financial Analyst
Permanent · Los Angeles

Ralph Lauren tops brand rankings for NYFW social media

Published
today Sep 17, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Ralph Lauren was king in regards to social media engagement during New York Fashion Week spring/summer 2019, according to data firm Launchmetrics.

Ralph Lauren - Spring-Summer2019 - Womenswear - New York - © PixelFormula


The American designer clocked the social engagements from September 5-12, 2018, helped on by its fiftieth birthday celebrations and massive show in New York. Ralph Lauren topped the rankings by Launchmetrics in the brand category, followed by Calvin Klein in second place, and Tom Ford third, followed closely by Michael Kors and Coach.

The most engaging influencers during New York Fashion Week this month were Camila Coelho with 1.8 million interactions over 16 posts, for a total MIV of $1.1 million. Coelho was pipped at the post, however, by Chiara Ferragni, whose engagement level hit 1.8 million over 4 posts, for a MIV of $1 million, said Launchmetrics.

The top scoring social ad campaign during the week, monitored using #ad or #sponsoredpost, was the Barbara Palvin x Boss Hugo Boss campaign, which clocked an engagement of 827,000 for an MIV of $390,000. 

Nicki Minaj took out the celebrity category with 11 million engagements, and a Media Impact Value (MIV) totalling $8.7 million.

#NYFW was mentioned on Instagram across 195,000 posts for an engagement of 34M and $83M in MIV. On Twitter, the hashtag featured on 258,000 posts, engaging 1.4 million users and generating $7.5 million in MIV.

Launchmetric's social media score is inclusive of paid, owned and earned online mediums and is based on the volume of post responses and follower growth across Facebook, Twitter, Instagram, YouTube and Google+, as well as hashtags/handle mentions across Twitter and Google+.

Copyright © 2019 FashionNetwork.com All rights reserved.