×
75 357
Fashion Jobs
ASCENA
Part Time Sales Manager
Permanent · Portage
MICHAEL KORS
Part Time Sales Supervisor
Permanent · Elmhurst
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Cary
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Dallas
KOHLS
Full-Time Loss Prevention Officer
Permanent · Fontana
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Tomball
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Chesapeake
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Linden
KOHLS
Full-Time Loss Prevention Officer
Permanent · Salinas
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Kearney
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Yardley
MACY'S
Asset Protection Officer, Bailey Road - Part Time (3840)
Permanent · North Jackson
MACY'S
Asset Protection Detective, Towson Town Center - Full Time
Permanent · Towson
MACY'S
Asset Protection Detective, Northgate - Standard Part Time
Permanent · San Rafael
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Clinton Crossing Premium Outlet
Permanent · Clinton
ABERCROMBIE AND FITCH CO.
Fit Consultant (Part-Time)
Permanent · Columbus
ABERCROMBIE AND FITCH CO.
Fit Consultant (Adult Female Size 18)
Permanent · Columbus
ABERCROMBIE AND FITCH CO.
Part-Time Security Associate
Permanent · Columbus
ABERCROMBIE AND FITCH CO.
Vice President, Diversity & Inclusion
Permanent · Columbus
ROSS STORES
Store Protection Specialist
Permanent · El Paso
ROSS STORES
Store Protection Specialist
Permanent · Gilroy
ROSS STORES
Store Protection Specialist
Permanent · Madera
Translated by
Roberta HERRERA
Published
Mar 22, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Real Madrid unveils new kit in collaboration with Y-3

Translated by
Roberta HERRERA
Published
Mar 22, 2022

Real Madrid’s white jerseys are going black in celebration of the Madrid club's 120th anniversary, which coincides with the twentieth anniversary of the collaboration between the Japanese designer, Yohji Yamamoto, and the German sports giant Adidas. After joining forces for the first time to redesign the Madrid club's third kit for the 2014/15 season, Real Madrid and Y-3 have teamed up once again to create a "celebration collection", unveiled during the "El Clasico" match held on Sunday, March 20.


French player Karim Benzema clad in the new collection - Adidas


Although the ensembles did not bring Carlo Ancelotti's team any luck, as they lost 4-0 to FC Barcelona, the kits display the classic elegance and black aesthetic that characterizes the world of Japanese cult designer Yohji Yamamoto. Unlike previous partnerships, this collaboration offers a broader collection that fuses "sports innovation with cutting-edge aesthetics."

Available on both the German brand and the Spanish team’s online websites, the new range of products are also available for purchase in the physical retail channel through the Y-3 and Real Madrid stores, such as in the Adidas location in Madrid situated in number 21 of its historic Gran Vía street.

Accompanied by a campaign entitled "The Ceremony", featuring players such as Marcelo and Karim Benzema as well as former goalkeeper Iker Casillas, the dark aesthetic line offers a range of clothing and accessories. The complete collection is headlined by a fourth black kit with white details and a pink goalkeeper kit, while also featuring a warm-up line consisting of jackets and pants in reflective patterns. The off-pitch assortment includes an all-black jersey with the Real Madrid crest and Y-3 logo on the back, as well as a club scarf and a washbag.


Spanish soccer player Marco Asensio - Adidas


In terms of price positioning, the classic men's T-shirts are on sale for €180, while the children's T-shirts retail for €150, and the shorts for €90. A lightweight nylon hooded jacket is one of the products offered with the highest price, at €600.

In the fourth quarter of its fiscal year, Adidas' sales at constant exchange rates contracted by 3% to €5.137 billion, as it was impacted by a 24% decline in sales in China. Although the company expects activity in this market to recover over the course of the current financial year, the invasion of Ukraine will put around €250 million in turnover sales at risk.
 

Copyright © 2022 FashionNetwork.com All rights reserved.