Rebag partners with Moda Operandi

By

Jennifer Braun

Published
Apr 13, 2022

Rebag, the digital-first resale platform for designer handbags and accessories, has announced a new collaboration with Moda Operandi to bring its design and fashion to a global audience.

The partnership launched on Tuesday with a one-of-a-kind digital trunkshow that offers the luxury platform's clients exclusive access to more than 115 of Rebag's most popular styles. 

The sought-after assortment includes highly-coveted and limited edition luxury handbags, including exotic and one-of-a-kind pieces by Hermès, Chanel, and more, hand-picked by Moda Operandi's buyers from Rebag's inventory of over 30,000 designer items. 

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"We are thrilled to be partnering with Moda Operandi to further expand our online retail and shopping experience and reach new audiences within the luxury space" said Charles Gorra, founder and CEO of Rebag. "Consumers will be able to shop the most exceptional handbags in our expertly-vetted inventory, particularly rare designer styles.

The move signals a merger of the primary and secondary markets. Rebag benefits by reaching Moda Operandi's global audience with noteworthy items including a Bleu Frida Hermès Kelly, an Ombre Metallic Chanel Classic Single Flap, a Limited Edition Louis Vuitton Sac Coeur, and a Christian Dior Lady Dior Flower Charm bag, among others.

As part of the partnership, Rebag and Moda Operandi are producing collaborative video, editorial, and photo content to educate Moda Operandi clients and support the offering, which will be cross-promoted on both retailers' social media and digital channels.