×
84 552
Fashion Jobs
L'OREAL GROUP
Ecommerce Director
Permanent · Saint Petersburg
COTY
Director, Finance - cb Sales
Permanent · New York
OLD NAVY
Site Merchandising Manager - Old Navy Online
Permanent · San Francisco
NIKE
Senior Manager - Finance Engineering & Automation
Permanent · Beaverton
JCPENNEY
Email Marketing Senior Manager
Permanent · Plano
LEVI'S
Global Raw Material Planner
Permanent · San Francisco
NORDSTROM
Asset Protection - Agent - Tacoma Mall
Permanent · Tacoma
SHISEIDO
Sales & Training Executive, San Francisco - Nars
Permanent · San Francisco
ROSS STORES
Store Protection Specialist
Permanent · Grand Prairie
PUMA
av Specialist, IT Service Desk
Permanent · Somerville
PUMA
Key Account Manager, Sporting Goods
Permanent · Somerville
BLOOMINGDALE'S
Asset Protection Outlet Associate, Part Time: Outlets at Orange
Permanent · Orange
TAPESTRY
Senior Manager, Human Resources (People Partner)
Permanent · New York
TAPESTRY
Analyst, Trade Compliance
Permanent · Jacksonville
ESTÉE LAUDER
Clinique Consultant - 37.5 Hrs - Macys - South Portland, me
Permanent · South Portland
ESTÉE LAUDER
Associate Consultant - Clinique - Part Time - Macys Tysons Corner - Mclean, va
Permanent · McLean
ESTÉE LAUDER
Business Manager - Clinique - Full Time - Dillards - Temple, tx
Permanent · Temple
ABERCROMBIE AND FITCH CO.
IT Service Desk Specialist
Permanent · Columbus
ATHLETA
Senior Analyst, Divisional & Control Finance, Athleta
Permanent · San Francisco
GAP
Asset Protection Service Representative - Jersey Gardens
Permanent · Elizabeth
OLD NAVY
Assistant General Manager ne - Shop @ Perry Crossng
Permanent · Plainfield
OLD NAVY
General Manager - Freehold
Permanent · Freehold Township
Published
May 25, 2009
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Record label Def Adidas Originals0 celebrates 25 years with Adidas Originals

Published
May 25, 2009

“My Adidas”, so went the lyrics by Run DMC in 1986. “Homeboy, got 50 pair. Got blue and black cos I like to chill, and yellow and green when it’s time to get ill”, proclaimed the emblematic rap group. More than a panegyric, it was a merchandising feat which allowed Adidas to become one of the pioneers of product placement, but also to become a symbol of hip-hop culture. There is nothing surprising therefore that for its 25th birthday, the New York hip-hop label Def Jam Recordings is teaming up with Adidas and co-signing a line of trainers.


Method Man and Redman, two rappers signed to Def Jam Recordings, which will be collaborating with Adidas Originals

A collection for the coming Autumn and Winter season is planned, which will consist of shoes and clothing such as: t-shirts, tracksuits printed with the label’s logo and a graphic of DJ and turntable. Artists who are signed to Def Jam, like Method Man or Ghostface Killah, have also put their names on original models.

Furthermore, Russell Simmons, who co-founded Def Jam Recordings in 1984, is none other than the brother of Rev Run, founding member of Run DMC. With this partnership which unites Adidas and the hip-hop label events have come full-circle.

By Jonathan Fulwell (Source: Sarah Ahssen)

Copyright © 2022 FashionNetwork.com All rights reserved.