×
32 919
Fashion Jobs
L'OREAL GROUP
sr. Manager - Omni Shopper Marketing - IT Cosmetics
Permanent · Jersey City
L'OREAL GROUP
sr Analyst-Product Info Management
Permanent · Clark
HUGO BOSS
Payroll Manager
Permanent · New York
TJX CORPORATE
Sales Audit Financial Coordinator
Permanent · Marlborough
BATH & BODY WORKS
Social Compliance Manager
Permanent · New Albany
VICTORIA'S SECRET
Brand Operations Manager-Southpark
Permanent · Charlotte
PINK
Brand Operations Manager-Southpark
Permanent · Charlotte
JOCKEY
Manager, Merchandising
Permanent · Kenosha
RALPH LAUREN
Polo Factory Store - Merchandising Associate Part Time (Overnight Availability, Preferred)
Permanent · Concord
RALPH LAUREN
Polo Factory Store - General Manager
Permanent · Auburn Hills
ESTÉE LAUDER
Account Coordinator - Estee Lauder - 40 Hrs - Orland Square-Macy's - Orland Park,il
Permanent · Orland Park
ESTÉE LAUDER COMPANIES
Director, Business Process Lead
Permanent · New York
CLINIQUE
Coordinator, Ecommerce - Clinique North America
Permanent · New York
PUMA
Analyst ii, IT Security (Boston)
Permanent · Westford
PUMA
Associate Manager, Merchandising - Footwear
Permanent · Westford
PUMA
Manager, Merchandising - Apparel
Permanent · Boston
PUMA
Analyst i, IT Business
Permanent · Boston
PUMA
Senior Manager, Integrated Marketing - Basketball
Permanent · Boston
FOOT LOCKER
Distribution Center Supervisor
Permanent · Camp Hill
FOOT LOCKER
Overnight Operations Manager
Permanent · Baton Rouge
FOOT LOCKER
Overnight Operations Manager
Permanent · McAllen
ROSS STORES
Store Protection Specialist
Permanent · Daly City
Translated by
Nicola Mira
Published
Aug 28, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Reebok drops limited-edition sneakers via Google Home, Amazon Alexa in USA

Translated by
Nicola Mira
Published
Aug 28, 2019

Reebok is introducing a brand-new approach to sneaker drops. The sport brand is giving its US fans a chance to win 50 pairs of the new Crystal Coated Club C sneakers, fruit of a collaboration with pop singer Cardi B, launching a marketing operation via the Amazon Alexa and Google Home voice assistants. Reebok will tap a new functionality (skill) developed for these platforms.


The Crystal Coated Club C limited-editionsneaker - Reebok


To have a chance to win, users will have to tell the voice assistant they want to enter the competition, by saying “Open Reebok sneaker drop.” On September 7, between 10 am and noon EST, they will then have to enquire whether they have won: “Hey Alexa/Google Ask Reebok sneaker drop if I won.”

The sneakers up for grabs, in a limited edition of 50 pairs, are decorated with Swarovski crystals and are inspired by Cardi B’s latest video clip. It remains to be seen whether this new type of launch operation will have the same success of drops promoted through edgy sneaker specialist stores worldwide.

Several labels have started to introduce marketing initiatives featuring voice assistants, for example Perry Ellis, which offers style tips in reply to users’ questions. DKNY and Benefit Cosmetics offer the chance of receiving free samples on demand to subscribers to the ‘Send me a sample’ app.

Several studies have predicted a boom in the use of voice assistants, potentially leading to a large-scale development of voice commerce. Last year, consulting firm OC&C Strategy Consultants forecast that voice commerce would generate a revenue of $40 billion by 2022.

 

Copyright © 2021 FashionNetwork.com All rights reserved.