Reebok unveils "It's A Man's World" campaign

By

Gabriella Lacombe

Published
Aug 28, 2019

Athleticwear brand Reebok has unveiled ‘It’s A Man’s World,’ a campaign focused on promoting female empowerment by spotlighting women leading successful careers in traditionally male-dominated industries. 

The new campaign features five women “defying convention and carving a powerful path in predominantly male fields,” the brand said, including streetwear designer and activist Jazerai Allen-Lord, record producer Ebony Naomi Oshunrinde (known professionally as WondaGurl), visual artist and illustrator Anhia Zaira Santana, writer, art activist and cultural curator Kimberly Drew and ‘Girl on Kicks’ sneaker blogger, Sanne Poeze. According to the brand, ‘It’s A Man’s World’ is inspired by Reebok’s 2001 ad campaign ‘It’s A Woman’s World,’ which featured prominent women addressing cultural and gender stereotypes.

As part of the campaign, Reebok will release a special collection of its ‘Club C,’ ‘Workout’ and ‘Freestyle Hi’ sneakers as well as two monochrome t-shirts, all decorated with a unique ‘It’s A Man’s World’ design. 

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In addition, ‘It’s A Man’s World’ will feature five collaborative sneakers made in partnership with each of the campaign’s featured women, including versions of the ‘Club C,’ ‘90s Aztrek,’ retro ‘Freestyle Hi,’ ‘Instapump Fury’ and ‘Daytona DMX’ silhouettes. The first of the collaborative sneakers, a version of the ‘Club C’ made with Allen-Lord, will launch on September 1 exclusively at Reebok.com, in both men’s and women’s sizes. 

“A woman who is defying convention and carving a powerful path in predominantly male fields, [Allen-Lord] embodies the ‘It’s A Man’s World’ message through her relentless drive to break standards and make her mark no matter the industry,” the brand said in a statement. 

“Striking out ‘it’s a man’s world’ for me means that I can wear a full men’s outfit if I want, and men can wear my shoe if they want,” Allen-Lord added. “It’s not man’s world, it’s an inclusive world for everybody, where everything is interchangeable.”

The campaign’s core collection will also launch on September 1, available at www.reebok.com/IAMW and at select retailers worldwide. 

‘It’s A Man’s World’ makes Reebok the latest brand to lean into its public support of gender equality, joining initiatives like Eileen Fisher’s ‘Women Together' event series, Net-A-Porter’s International Women’s Day t-shirt launch and fellow athleticwear brand Nike’s ‘Dream Crazier’ campaign.