Reed Krakoff to serve as creative chair of John Hardy, strategic advisor to L Catterton

By

Jennifer Braun

Published
Sep 15, 2022

Tiffany & Co. and Coach veteran Reed Krakoff has been appointed creative chairman of artisan, hand-crafted jewelry brand, John Hardy. Krakoff will also act as strategic advisor to L Catterton, John Hardy's majority shareholder. 

In the newly created role of creative chairman, Krakoff will oversee the creative and artistic direction of the business with a focus on accelerating the growth of the John Hardy brand. Krakoff will also become a minority equity stakeholder in the business.

"Throughout his storied career, Reed has shown an unmatched understanding of the luxury market and a remarkable ability to take iconic global brands to new levels of success," said J. Michael Chu, global co-CEO of L Catterton and chairman of the John Hardy board of directors. 

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"L Catterton has been a strong believer in the growth opportunities ahead for John Hardy, and we are confident that, with Reed's artistic eye, the brand's distinctive heritage will continue to be set apart. L Catterton will also benefit from Reed's role as a strategic advisor across select investments and future acquisitions.”

Krakoff has more than 30 years of experience growing and redefining iconic luxury brands. He is also a three time CFDA accessory award winner and serves on the organization's board of directors.

Most recently, he served as chief artistic officer at Tiffany & Co. Prior to that, from 1996 to 2013, Krakoff served as president and executive creative director of Coach, where he transformed the brand into a global $5-billion fashion powerhouse. 

"It is an honor to serve as a strategic advisor to L Catterton, which is widely recognized as a leading global consumer investor and I am excited to join John Hardy as creative chairman to help drive its transformative creative vision," said Krakoff. 

"John Hardy has a strong reputation for its authentic combination of artistry, sustainability, and craftsmanship and I believe the brand has tremendous untapped potential. I look forward to working with the talented team to build on John Hardy's unique history and pursue exciting opportunities to grow the brand."