85 854
Fashion Jobs
BLOOMINGDALE'S
Merchant Operations Analyst
Permanent · NEW YORK
CROCS
Director, Service Management And Observability
Permanent · BROOMFIELD
CROCS
Supervisor, Distribution Center
Permanent · LAS VEGAS
QVC
td/Director
Permanent · WEST CHESTER
BUCKLE BRANDS
Womens Buying Support i
Permanent · KEARNEY
ALEXANDER MCQUEEN
Alexander Mcqueen Operations Manager, Saks NY
Permanent · NEW YORK
WILLIAMS SONOMA
Assistant Site Manager – Williams Sonoma
Permanent · SAN FRANCISCO
TIFFANY & CO
Branch Security Officer- South Coast Plaza
Permanent · COSTA MESA
OLD NAVY
Assistant General Manager, Merchandising - Pheasant Run Plaza
Permanent · CHICO
OLD NAVY
Assistant General Manager, Merchandising - Merrimack Premium
Permanent · MERRIMACK
ATHLETA
Assistant General Manager - 18th & 5th
Permanent · NEW YORK
OLD NAVY
Assistant General Manager, Merchandising - Arizona Mills
Permanent · TEMPE
GAP
General Manager - Philadelphia Mills
Permanent · PHILADELPHIA
OLD NAVY
General Manager - Shops at Waldorf Center (New Store)
Permanent · WALDORF
OLD NAVY
Assistant General Manager, Merchandising - Triangle Square
Permanent · NEW YORK
OLD NAVY
Assistant General Manager, Merchandising - Northgate Mall
Permanent · CHATTANOOGA
OLD NAVY
General Manager - Coosa Town Center
Permanent · GADSDEN
OLD NAVY
General Manager - Upper Valley Plaza
Permanent · LEBANON
ATHLETA
General Manager - Issaquah Commons
Permanent · ISSAQUAH
ATHLETA
General Manager - 2nd And Pch
Permanent · LONG BEACH
BANANA REPUBLIC
Assistant General Manager - Home
Permanent · TROY
OLD NAVY
Director, CRM, Marketing
Permanent · SAN FRANCISCO
Published
Dec 15, 2019
Reading time
2 minutes
Download
Download the article
Print
Text size

REI names first VP of e-commerce, gear, and apparel

Published
Dec 15, 2019

Outdoor retailer REI has named Michelle Cutter as its new vice president of e-commerce, gear and apparel -- a newly created role. 


Michelle Cutter, REI's first vice president of e-commerce, gear, and apparel. - REI


In the position, she will "work across departments to grow revenue, solve customer problems, and support the REI brand," according to the company.

Cutter brings over 25 years of digital and e-commerce leadership experience to the role, having previously served as senior vice president of digital and e-commerce for apparel brand Theory; vice president of e-commerce and digital marketing for Tory Burch; director of marketing and international sales at Reebok; and director of licensing at Kate Spade, among other roles. 

In addition, Cutter is the founder of marketing and advertising company, Dogged Digital, and serves as an advisor to computer software company NewStore. 

“[Cutter] has a product mindset and deep grounding in design thinking,” said Curtis Kopf, REI’s chief digital officer.

“Her customer-centricity, business acumen, collaborative approach, and knowledge of e-commerce makes her a perfect fit for REI.”

“I am excited about this new adventure with REI,” Cutter added. “I am especially interested in the Co-op’s interest in growing its digital business and invest in continuously improving the customer’s experience through all of its channels.”

Cutter marks the latest appointment since REI named Kelley Hall as its new chief financial officer.

While the addition of Cutter is set to boost the brand’s digital presence, the outdoor company has recently been leaning into expanding its brick-and-mortar footprint, having announced new stores in San Luis Obispo, California; Birmingham and Huntsville, Alabama; North Conway, New Hampshire; Farmington, Utah; Oklahoma City and Williston, Vermont within the past few months. 

Copyright © 2024 FashionNetwork.com All rights reserved.