×
33 170
Fashion Jobs
H&M
h&m Retail District Manager
Permanent · Seattle
H&M
Data Analyst, CRM
Permanent · New York
H&M
Customer Insights Business Analyst
Permanent · New York
H&M
h&m Retail Visual Manager
Permanent · Dallas
COTY
Manager, Field Education Business (Central us Territory)
Permanent · Oklahoma City
TOO FACED
Executive Director, Product Marketing
Permanent · IRVINE
TIFFANY & CO
Manager, Events & Promotions n.a
Permanent · New York
BECCA
Accounting Manager, Becca Cosmetics
Permanent · New York
RANDA ACCESSORIES
President, E-Commerce
Permanent · NEW YORK
JBCSTYLE
Independent Sales Representative
Permanent · HOUSTON
JBCSTYLE
Independent Sales Representative
Permanent · DALLAS
JBCSTYLE
Independent Sales Representative
Permanent · AUSTIN
JBCSTYLE
Food And Beverage Operations Manager
Permanent · SOUTHLAKE
AVEDA
Aveda Advisor - 15 Hrs - South Park - Charlotte, nc
Permanent · Charlotte
LE LABO
Executive Director, na Sales & Education, le Labo
Permanent · New York
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - Carbondale, il
Permanent · Carbondale
CLINIQUE
Retail Beauty Sales Manager - Clinique - Marion, il
Permanent · Marion
SMASHBOX
Executive Director, Global Creative Design & Art Direction, Smashbox
Permanent · Culver City
AVEDA
Manager Creative Operations
Permanent · Blaine
LA MER
Retail Skincare Sales Manager - la Mer - (Easton) - Columbus, oh
Permanent · Columbus
SMASHBOX
Coordinator, E-Commerce, Smashbox North America
Permanent · Culver City
TOM FORD BEAUTY
Director, Global Communications, Tom Ford Beauty
Permanent · New York

REI names first VP of e-commerce, gear, and apparel

Published
today Dec 15, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Outdoor retailer REI has named Michelle Cutter as its new vice president of e-commerce, gear and apparel -- a newly created role. 


Michelle Cutter, REI's first vice president of e-commerce, gear, and apparel. - REI


In the position, she will "work across departments to grow revenue, solve customer problems, and support the REI brand," according to the company.

Cutter brings over 25 years of digital and e-commerce leadership experience to the role, having previously served as senior vice president of digital and e-commerce for apparel brand Theory; vice president of e-commerce and digital marketing for Tory Burch; director of marketing and international sales at Reebok; and director of licensing at Kate Spade, among other roles. 

In addition, Cutter is the founder of marketing and advertising company, Dogged Digital, and serves as an advisor to computer software company NewStore. 

“[Cutter] has a product mindset and deep grounding in design thinking,” said Curtis Kopf, REI’s chief digital officer.

“Her customer-centricity, business acumen, collaborative approach, and knowledge of e-commerce makes her a perfect fit for REI.”

“I am excited about this new adventure with REI,” Cutter added. “I am especially interested in the Co-op’s interest in growing its digital business and invest in continuously improving the customer’s experience through all of its channels.”

Cutter marks the latest appointment since REI named Kelley Hall as its new chief financial officer.

While the addition of Cutter is set to boost the brand’s digital presence, the outdoor company has recently been leaning into expanding its brick-and-mortar footprint, having announced new stores in San Luis Obispo, California; Birmingham and Huntsville, Alabama; North Conway, New Hampshire; Farmington, Utah; Oklahoma City and Williston, Vermont within the past few months. 

Copyright © 2020 FashionNetwork.com All rights reserved.