Reiss links with OneStock to boost omnichannel capabilities

By

Sandra Halliday

Published
Feb 18, 2020

Reiss, one of the most successful store-based fashion retailers in the UK at present, is aiming to boost its sales further and has linked up with tech specialist OneStock to implement an optimised order management system that will eventually go international.

It means the company can include its shops as a source for fulfilling orders made online or in-store. That could transform the experience for consumers as they’ll get fewer ‘out of stock’ messages due to them being able to access stock that’s sitting in the shops, but it can also have a big impact on the stores themselves.

Other retailers that have implemented ship-from-store options, have found that they can counter lower store footfall by redeploying store staff to spend some of their time fulfilling online orders. And a number of those retailers have reported a marked spike in online sales as a result.

Reiss’s implementation of the system will be launched over multiple phases and will begin with its biggest market, the UK, during Q2. In this initial phase, the company said its “will use the technology to obtain a holistic view of its inventory, then deploy a range of unified commerce services including ship-from-store, return in-store and click-and-collect”. 

“We needed a strong solution to manage an increasing number of orders.” said its chief information officer Ian James. “We have chosen OneStock for its ability to enhance our complex IT environment. Its modular functional coverage allows us to introduce change quickly and flexibly.” 

As mentioned, the tech will be implemented internationally after the UK. In the US, the company has standalone stores and also sells via Bloomingdale’s and Nordstrom. Later phases of the omnichannel project will allow it to use order management tech to fulfil partner web orders directly via its US distribution facility. It means, for instance, that those Bloomingdale’s and Nordstrom customers can have access to a much wider product offer from the firm.

And the potential worldwide is huge as the company currently operates in 15 countries, trading from over 230 stores in total.