Dec 9, 2020
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Return to live: Hyve Group launches Scoop x Pure show for September

Dec 9, 2020

In anticipation of a return to staging live events, Hyve Group has launched Scoop X Pure, a concept show uniting its two fashion events, Scoop and Pure London.

Pure London

Hyve's first live event since February 2020, the 12-14 September 2021 show scheduled at the Saatchi Gallery, just off London’s King’s Road, is designed to offer “an exclusive and safe buying experience”.

Curated by Scoop founder and MD Karen Radley, Scoop X Pure will showcase the “best in show… highlighting the most exciting collections and labels across the Scoop and Pure London rosters”.

Designed to offer a “department store” atmosphere, it will feature both emerging and established UK and international designers, plus a selected edit of home and lifestyle products.

Following the cancellation of Jacket Required’s July edition, Scoop X Pure will also feature a selected menswear edit, with a view to showcasing labels with both a menswear and womenswear offer.

Pure London event director Gloria Sandrucci said: “Bringing the Hyve fashion portfolio closer together has been a key strategic priority for the business, and we are delighted to have the opportunity to offer this one-of-a-kind show.

“We have been listening to our buyers and exhibitors and feel that Scoop X Pure will provide an excellent gateway back into live events following the pandemic, offering a more exclusive and safer buying environment in line with the contemporary fashion calendar.”

Boutique owner Pamela Shiffer added: "By next September I will be so looking forward to a fashion trade show. Scoop x Pure is a great idea and I know if it is being curated and edited by Karen Radley she will make it look wonderful with new and exciting 'must have' collections”.

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