RevCascade launches new influencer commerce platform Souler
Jan 29, 2018
New-York based RevCascade has launched Souler, a new website bringing influencers and brands together to promote and sell products, powered by the technology behind the company’s existing dropshipping platform.
Influencers can sign up for free and create their own curated Souler Store, selecting products from the brands on the new platform. In this way, followers who have seen products featured on an influencer’s social media channels have a single platform through which to buy them, streamlining the process from promotion to purchase.
What is more, perhaps the most interesting feature for influencers is that they earn a 15% cut of the sales made through their store, an attractive new stream of income for a growing community of online promotion professionals.
Brands are notified automatically of orders and process them in house. As pointed out by a representative of RevCascade who spoke to FashionNetwork.com, this means that “influencers can create a curated e-commerce experience for their followers without the burden of managing physical inventory or the complexities of building their own e-commerce site.”
RevCascade has form in facilitating retail connections and Souler uses technology from the company’s dropshipping platform, which fosters links between brands and retailers. This highly scalable technology automates transactions, but also allows brands to keep track of and control product information, inventory updates, pricing, and merchandising.
Speaking of the inspiration behind the new platform, the brand representative explained, “Consumers trust influencers’ tastes and sensibilities, and influencers are often the first and most immediate way consumers learn about new products and services,” adding, “They are essential to how ideas spread in today's world.”
Indeed, the launch of the new platform is a canny move as influencers continue to revolutionize the relationship between brands and consumers. Companies have been experimenting with a number of different methods of channeling the energy galvanized by these social-media stars, from featuring them in campaigns and sponsoring their posts, to the invitation-based influencer program launched by Amazon in April of last year.
Even big fashion houses are taking note of the marketing power wielded by influencers, as evidenced by Dolce & Gabbana’s latest social-media-smart runway at Paris Fashion Week Men’s – and with good reason too, a recent Launchmetrics study suggesting that much of the traditional runway show’s continued relevance today relies on its engagement with influencers and consumers.
As the FTC cracks down on non-disclosed sponsored content on influencers’ social media channels, Souler appears to be an intriguing alternative for those promoting brands online, creating a cohesive – and transparent – consumer experience for their followers.
RevCascade’s Souler platform is now live.
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