Revlon launches new shopping experiences with ACTV8me
Revlon Inc. has launched two new strategic activations in partnership with interactive ad tech solutions platform, ACTV8me.
ACTV8me reaches consumers through exclusive offers and personalized experiences by leveraging its’ proprietary Sequential QR codes (SQR codes).
As part of the partnership, Revlon used ACTV8me’s advanced SQR code solution, becoming the first beauty company to deliver promotional offers, coupons, beauty-related information, and new product reveals to Revlon customers, according to a press release from the cosmetic giant.
In particular, the technology was shared on its branded ColorStay Skin Awaken Concealer Truck, which made stops in several cities throughout February and March to celebrate the launch of the new beauty product.
Customers who scanned SQR codes triggered exclusive shoppable opportunities, special event tie-ins, and multiple retail and product offers, which could be saved into a customer’s native mobile wallet for redemption online or at any retail partner's location.
“Being the first global beauty company to leverage ACTV8me’s technology speaks to Revlon’s agility as we continue to invest in digital solutions to address changing consumer behavior and connect with customers on a deeper level,” said Martine Williamson, chief marketing officer of Revlon.
“By harnessing the power of ACTV8me’s SQR codes integrated to iOS and Android mobile wallets with geo-location and time-based reminders, Revlon may create even more personal, unique, and customer-focused shopping experiences that will unlock exclusive opportunities for our customers, and boost engagement.”
Revlon said it plans to continue working with ACTV8me on future collaborations.
“Our direct-to-consumer solution widens our partner’s marketing reach by using the immediacy of e-commerce as well as location-based targeting, which prompts consumers who pass a retail location’s boundary line with calculated messages related to promotions, loyalty and reward programs that inspire immediate responses," added Brian Shuster, ACTV8me founder.
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