×
78 033
Fashion Jobs
ATHLETA
Assistant Manager - The District
Permanent · Henderson
ATHLETA
General Manager - Old Orchard
Permanent · Skokie
SAKS OFF 5TH
Supply Chain Analyst
Permanent · WILKES-BARRE
SAKS
sr Cyber Security Operation Center (Csoc) Analyst
Permanent · NEW YORK
SAKS
Overnight Shift Operations Manager
Permanent · LA VERGNE
MACY'S
Asset Protection Security Guard, Kings Plaza - Full Time
Permanent · New York
MACY'S
sr. Manager, Price Strategy
Permanent · New York
MACY'S
Asset Protection Security Guard, Herald Square - Full Time
Permanent · New York
MACY'S
Asset Protection Detective, Bellingham Bellis Fair - Full Time
Permanent · Bellingham
MACY'S
Asset Protection Detective, Woodbridge Center - Full Time
Permanent · Woodbridge Township
MACY'S
Asset Protection Detective, Staten Island - Full Time
Permanent · New York
MACY'S
Asset Protection Detective, Security Square - Flex
Permanent · Baltimore
MACY'S
Asset Protection Detective, Streets of South Point - Full Time
Permanent · Durham
MACY'S
Asset Protection Detective, Queens Center - Full Time
Permanent · New York
MACY'S
Asset Protection Security Guard, Topanga - Standard Part Time
Permanent · Los Angeles
MACY'S
Asset Protection Detective, State Street - Full Time
Permanent · Chicago
MACY'S
Asset Protection Detective, University Town Center - Full Time
Permanent · Sarasota
MACY'S
Asset Protection Detective, Walt Whitman - Full Time
Permanent · Huntington Station
MACY'S
Manager, Merchandise Execution
Permanent · Las Vegas
MACY'S
Manager, Asset Protection
Permanent · Columbia
MACY'S
Asset Protection Detective, Aventura - Full Time
Permanent · Aventura
ABERCROMBIE AND FITCH CO.
Asset Protection Agent
Permanent · San Francisco
Published
Nov 18, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Revolve boosts influencer marketing strategy with launch of new brand ambassador program

Published
Nov 18, 2021

Los Angeles-based online fashion retailer Revolve has launched its new brand ambassador program, which leverages the company’s proprietary tech to create community-driven marketing opportunities.


Revolve users can apply to be brand ambassadors on the platform's website now - Image: Revolve

 
Serving as the next step in the platform’s influencer marketing strategy, the new program allows Revolve users to apply to be brand ambassadors, a role in which they will operate as influencers and have the chance to win rewards, including commissions, early access to new brands and the opportunity to participate in events such as Revolve Around the World trips and Revolve Festival. Top selling ambassadors may even be offered the chance to create an X Revolve capsule collection.
 
As part of the program, ambassadors create customized landing pages that act like storefronts, where they can add their favorite products and curate lists around specific themes. The landing pages are linked directly to ambassadors’ social channels so that they can effectively channel their followers towards the site and generate earnings from sales.

“We are incredibly passionate about Revolve’s Brand Ambassador program, and the value it will bring to the customer experience,” said Revolve chief brand officer Raissa Gerona in a release. “It leverages the combined strengths of Revolve: influencer marketing, data, production and brand ideation.”
 
According to Revolve, a first soft-launch of the program onboarded more than 3,000 members and attracted a waiting list of another 10,000 applicants. During this initial period of the program, brand ambassadors have become one of the platform’s top sources of traffic, resulting in the generation of incremental net sales and important data insights.
 
Ambassadors are vetted and selected in line with a number of criteria established by Revolve. In particular, the platform cited platform diversity, high-quality visual content, a history of engagement with followers, and a large audience as top factors that it takes into consideration during the selection process.
 
Applications to become a Revolve brand ambassador are open on the platform’s website now.

Copyright © 2022 FashionNetwork.com All rights reserved.