Revolve pops up at New York Fashion Week
Dubbed 'Revolve Gallery', the multi-brand exhibition will be housed in a 17,000 square-foot space and feature 13 specially selected designers, at 20 Hudson Yards. Inside, each brand will have a designated room transformed to reflect the vision and inspiration of each collection designed exclusively for Revolve.
Featured brands include the Bronx and Banco, showcased in a presentation that draws inspiration from a futuristic Tokyo scene; Revolve’s official makeup sponsor, Charlotte Tilbury, who will debut a custom exhibit room that transports attendees straight to the red carpet; Farai London, in a room that creates a Miami Vice fantasy, showcasing a retro, technicolor atmosphere; and Nicole Richie's House of Harlow 1960, in a room that transports consumers into a mythical forest of natural beauty.
The aim: to reimagine the “front row” experience, while engaging with consumers in a new way. Other brands include Lovers + Friends, LoveShackFancy, SET Active and more.
"Our mission is to always offer the most premium product from brands we know our customers will love, with a shopping experience that inspires discovery. With the new Revolve Gallery concept, we're offering our customers the opportunity to interact with our brands in an exciting, elevated setting that really brings that experience to life," said Revolve co-founder and co-CEO, Mike Karanikolas.
The experience will feature a real-time shopping component that engages consumers and invites them to shop on site via the Revolve Gallery IRL pop-up shop presented by Afterpay or via QR code for immediate purchase on revolve.com. Finally, the museum-like exhibition will be filled with inspirational content that compel shoppers to capture content along the way, and to share on social media, in turn inspiring them to shop.
On Sept. 9, the gallery will be open to VIPs, influencers and media for private events. It will open to the public on Sept. 10 and 11 from 12:00 pm - 8:00 pm daily.
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