Roberto Cavalli has announced the opening of its new Flagship Store at 20/22 Sloane Street, the renowned London thoroughfare famous for its central location and a reference point for fashion and style.

Greater than the previous boutique at 182/184 Sloane Street, the boutique covers a surface area of 350m² in total. The new Flagship Store will house the women’s prêt-à-porter collections along with accessories, eyewear and watches, and will have an area dedicated entirely to menswear, as in the Paris Flagship Store in Paris and all newly opened boutiques.

The Flagship Store, which embodies the modern elegance of the Cavalli world and affirms the ‘fashion global store’ concept of the Maison in a spectacular mode, will host a cocktail event on September 17 2011 followed by a Gala dinner and party in the historic Battersea Power Station.

Three new macro models of the Maison’s Diva ‘it bag’ have been created to mark the occasion in semi-glossy crocodile leather in black, pale green and beige.