Rodan + Fields eyes Asia debut with Japan launch in 2020

By

Jennifer Braun

Published
Sep 24, 2019

Dermatology-inspired skincare brand Rodan + Fields announced that it is expanding into the Asian market, with its launch in Japan.

 
The company will enter Japan with new product formulations designed exclusively for the Japanese market as early as 2020, according to a press release.
 
"We are looking forward to the opportunity to enter this important market and bring our innovative, regimen-based skincare brand and business proposition to Japan," said Diane Dietz, president and chief executive officer. 

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"Our brand heritage resides in giving women life changing skincare through the highest quality products and it makes Japan a natural next step as we expand Rodan + Fields' global footprint."
 
Founded by Stanford-trained dermatologists, Doctor Katie Rodan and Dr. Kathy Fields, the company says it has spent five years developing skincare regimens and formulas tailored specifically for Japan, which have all undergone clinical testing in Japan to ensure their efficacy for this market.
 
"The best skin of your life has no borders – as dermatologists, we understand the universal importance of healthy, beautiful skin and believe our innovative solutions made specifically for this market are a strong fit for Japan, one of the world's most sophisticated skincare markets," said Rodan.
 
"After five years of intensive research and product testing in Japan, we are bringing life-changing skincare and the confidence it inspires to the discerning Japanese market," added Fields.
 
Likewise, Rodan + Fields announced that the company's Prescription for Change Foundation, is partnering with Kids' Door, which is dedicated to helping young people in Japan succeed in school and in life.
 
The company first launched in 2002 and later brought its skincare products outside the U.S. to women in Canada in 2015 and then Australia in 2017.