Roots launches Shawn Mendes collection
today Dec 4, 2018
Lifestyle brand Roots is gearing up to launch a capsule collection designed in collaboration with singer/songwriter, Shawn Mendes.
Dubbed 'Roots x Shawn Mendes', the limited-edition collection will be available as of Tuesday in celebration of the singers first-ever stadium show and will officially launch at a pop-up shop in the Roots store at the CF Toronto Eaton Centre.
The limited-edition capsule collection plays on the album art of Mendes's latest release and features Roots signature apparel pieces. Items include a hoodie ($88), sweatpants ($82), two pocket t-shirts ($36 each), a toque ($32), as well as a custom-designed Award Jacket ($598), handcrafted in the Roots Toronto Leather Factory.
"We are thrilled to partner with Shawn during such an important milestone in his career," said Karen Zuccala, Vice President, Marketing of Roots, in a news statement.
"It is an honour to work with such an incredibly talented Canadian singer and songwriter and bring his vision to life. The collection is the beginning of an ongoing creative relationship; we are excited to see where we can take this."
Roots, which is celebrating its 45th anniversary, has had a long-standing tradition of supporting arts and culture.
In fact, as part of its 2018 'Sweatstyle' campaign, it teamed up with several Canadian musicians. In the past, it has equally worked with musicians like Daniel Caesar, Jessie Reyez, and K-os to name a few.
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