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Roots relaunches its Tuff Boot with Fred VanVleet

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today Sep 18, 2019
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Premium outdoor lifestyle brand Roots is relaunching its iconic Tuff Boot, with a limited-edition capsule collection designed in collaboration with NBA Champion and Toronto Raptor, Fred VanVleet. 

Fred VanVleet in Roots x Fred VanVleet limited-edition TUFF Boots. - Roots Corporation

 
Launching on Wednesday, the Roots x Fred VanVleet collaboration brings the athlete’s personal style and love for Toronto to Roots' classic Tuff Boot with a signature colourway and other updated elements. 
 
The black boot was updated to feature a pop of red and black Park Plaid on the ankle cuff, a signature for Roots and the official colours for both VanVleet and the Toronto Raptors. 

The boots also swap out the traditional Tuff Boot gromets for a more rugged D-ring eyelet, and were updated with Thinsulate lining, as well as light-weight, slip-resistant rubber soles, that include maple leaf tread.
 
Each pair equally comes with custom-designed VanVleet signed laces and a collector's-edition VanVleet leather keychain tag, hand-crafted at Roots Toronto Leather Factory, while the boots come in a limited-edition box, complete with an exclusive Roots x Fred VanVleet logo.
 
"I'm excited to collaborate with Roots, a brand that shares my commitment to community and celebrating the authenticity of a person's story," said VanVleet, in a news statement. "That's what makes you who you are. I look forward to wearing my Tuff Boots on my journey forward."
 
"Tuff has been part of the Roots story for more than 25 years," added James Connell, chief e-commerce and customer experience officer. 
 
"We are excited to be bringing our beloved Tuff boot back in a lighter-weight, modernized version for both men and women. Collaborating with Fred on design and sharing his #TuffSteps journey is an amazing way to re-launch the collection."
 
The Roots x Fred VanVleet is available in select Roots stores and online as of Wednesday. 
 
Roots reported earlier this month second-quarter results that were below expectations. 
 
The Canadian company said net loss was $9.7 million, or 23 cents per share, in its second quarter, compared with a loss of $4.1 million, or 10 cents per share a year earlier.  
 
It currently expects its 2019 financial year to be at the low end, or fall slightly below, its target range of $358 million to $375 million.