Ruby Ribbon names Rodan + Fields alum Clint McKinlay as CEO

By

Gabriella Lacombe

Published
Jan 23, 2020

Women's intimates company Ruby Ribbon, Inc. has named Rodan + Fields alum Clint McKinlay as its new chief executive officer, effective January 6, 2020.

In the role, McKinlay will lead the company through a strategy targeted at scaled growth and focused on further development of the direct sales force, in addition to strengthening Ruby Ribbon's body-positive image, and will also oversee the development of the company's current stylist base. 

McKinlay comes to the role with solid experience in driving revenue growth and international expansion at several leading beauty and wellness brands, most recently serving as a strategic advisor for cosmetics company Yves Rocher. Previously, he held the role of national director of sales and training at San Francisco-based skincare company Rodan + Fields, and gained further leadership experience as vice president of worldwide sales at cosmetics company, Jafra, and vice president of field development at health and wellness company, Shaklee. 

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"Through the years, Clint has become a highly respected seasoned leader in social selling channels," said Lori Bush, a member of Ruby Ribbon's board.

"He is a champion of women in business, and the ideal leader to take Ruby Ribbon into its next phase of growth."

"Clint will be an incredible asset as we move ahead in 2020 and beyond," added Jennifer Trzepacz, Ruby Ribbon board member and partner at Wildcat Venture Partners.

"His combination of channel expertise, track record of results, and leadership ability will guide us through this next growth phase."

Currently, Ruby Ribbon offers a range of shapewear and intimates in band sizes ranging from 32 to 50. Founded in 2011, the company joins popular lingerie brands like Rihanna's Savage x Fenty and ThirdLove, in creating companies where diverse size ranges are the rule rather than the exception. 

According to a 2019 report from Grand View Research, the global lingerie market size was valued at $29.9 billion USD in 2018, and is expected to register a CAGR of 7.5% from 2019 to 2025, with growth being driven by factors including an increasing need among women to accentuate their natural beauty.