Rue La La opens pop up with Cotton Incorporated

By

Obi Anyanwu

Published
May 31, 2016

Rue La La announced on Tuesday the opening of a custom-developed pop-up store with Cotton Incorporated. The Summer of Cotton pop up shop will be located at 144 Newbury Street in Boston on June 4 and 5.

 
The pop up is the first of its kind for Rue La La and Cotton Incorporated and it gives customers access to shop the collection early before it becomes available on the Rue La La website on June 6. The weekend pop up will also feature fashion illustration, treats and gifts, as well as an appearance by Damsel in Dior blogger Jacey Duprie.
 
The two companies first partnered in 2015 on shopping experiences for Cotton’s campaign.

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"Rue is known for its fun and approachable take on fashion, as well as our keen art of storytelling," said Jeff Steeves, Senior Vice President Marketing, Rue La La. "Members expect this full experience when shopping on Rue, from the product they buy to the content they consume. Through this pop-up shop we are taking it one step further doing what we do best online – offline."
 
The Rue La La, Cotton Incorporated pop up will be open on June 4 and 5 from 11am to 4pm on both days. The online shop will open on June 6 at 3pm and will be live for 7 days.