×
67 280
Fashion Jobs
CENTRIC BRANDS
Coordinator, Ecommerce Operations
Permanent · New York
CENTRIC BRANDS
Sales Operations Manager
Permanent · New York
PUMA
Merchandising Manager, Retail Accessories
Permanent · Somerville
ATHLETA
Assistant General Manager - Town & Country
Permanent · Palo Alto
COTY
Global Marketing Manager, Marc Jacobs
Permanent · New York
COTY
sr. Analyst, Treasury
Permanent · Sanford
TIFFANY & CO
Quality Assurance Manager
Permanent · Lexington
TIFFANY & CO
Full Time Branch Security Officer - Charlotte
Permanent · Charlotte
TIFFANY & CO
IT Senior Business Analyst - Ecommerce/Payments & Browser/Pim
Permanent · Parsippany-Troy Hills
TIFFANY & CO
Manager, Public Relations— Print & Digital Relations, Americas
Permanent · New York
OLD NAVY
Assistant General Manager ne, Merchandising - Caraway Plaza s/c
Permanent · Jonesboro
MICHAEL KORS
Sales Supervisor - Providence Place ri
Permanent · Providence
URBN
Free People Buying Coordinator - Accessories
Permanent · PHILADELPHIA
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Bradley
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · West Mifflin
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Oceanside
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Elk Grove
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Bloomington
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Springfield
KOHLS
Full-Time Loss Prevention Officer
Permanent · Lincolnwood
KOHLS
Associate Sourcing Materials Manager - Knits
Permanent · Menomonee Falls
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Humble
Published
Jun 3, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Rugby-inspired Eden Park launches dedicated online store for US market

Published
Jun 3, 2020

Eden Park, the high-end French label inspired by rugby, has launched an online store dedicated to the United States.


Eden Park


The e-tail store marks a first step by Eden Park into the sportswear market in the United States – a nation not usually known for its love of rugby. The USA has only qualified for one rugby World Cup, compared to France, which was selected in nine tournaments.
 
Instantly recognizable by its famous Pink Bow Tie logo, Eden Park was founded back in 1988 by two former French international rugby players: Franck Mesnel and Eric Blanc. It takes its name from the historic stadium in Auckland, where the All Blacks won the debut Rugby World Cup final in June 1987, defeating a French team, for which Mesnel played out-half.

Eden Park currently boasts some 350 domestic points of sale, making it a major player in France. Internationally, the brand retails in 37 other countries, adding another 217 points of sale across the globe. Loyal consumers are attracted to its blend of Le French Flair and its zany gentlemanly style.
 
“We want to offer the American public a hint of French inspiration. We would be so proud to touch the hearts of this great nation with a high-end product that also captures the spirit of the times. The challenge, like the United States itself, is massive. But it is up to us to meet that challenge with collections that are both original and very French,” said Eden Park's founding CEO, Mesnel, in a release.
 
He added that the brand is currently looking for “a bricks and mortar reference boutique in New York,” with plans to continue its expansion through multi-brand retail stores. 
 
The brand's new, dedicated online shop for the US (www.eden-park.us) offers a specially curated selection of the brand’s key menswear products: iconic Rugby jerseys; color-block polo shirts and embroidered tee-shirts. Each item bearing the signature Pink Bow Tie logo, occasionally featured in tone-on-tone or monochrome. 

Copyright © 2022 FashionNetwork.com All rights reserved.