Russell Wilson’s Good Man Brand to launch at Neiman Marcus

By

Obi Anyanwu

Published
Jul 28, 2016

Good Man Brand, the menswear label from NFL star Russell Wilson, is set to launch at Neiman Marcus. The retailer will sell the collection at five stores and online.

 
The Seattle Seahawks quarterback launched the brand’s first collection in March at Nordstrom stores and on the Good Man Brand website. Neiman Marcus will carry the brand beginning in August at its NorthPark, St. Louis, Oakbrook, Orlando and Topanga locations.
 
"We are excited to partner with Good Man Brand at Neiman Marcus," said Russ Patrick, Neiman Marcus SVP, GMM The Man's Store, Gifts and Home. "We are confident the brand will resonate with our customers and are thrilled to have it available in select stores and online."

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Founded in 2015, the Good Man Brand offers sporty men’s apparel like t-shirts, polo shirts, button down shirts, blazers and 4-way stretch chinos and shorts. For every Good Man brand item purchased, a $3 donation is made to the Why Not Foundation, an organization that raises awareness on issues such as childhood cancer, world hunger and domestic violence.
 
"Good Man Brand is a special brand, with a unique vision that strives to do more," says Scott Bonomo, Good Man Brand's co-founder and current president. "We're relentless in our drive to innovate around the notion of living life more comfortably. We've cultivated a network of talented craftsmen and manufacturers around the world who collaborate with us to help create—and in some cases invent—new products that reward modern-minded men with luxury, comfort and effortless style. We know that consumers are looking for the wow factor—and they also want to be inspired in life, beyond just what they wear. We're excited to partner with the superior merchants at Neiman Marcus to deliver on both counts."