RYU names Elisabeth Rohm new global ambassador

By

Jennifer Braun

Published
Oct 3, 2019

Vancouver-based athletic brand RYU Apparel Inc. (Respect Your Universe) has snagged actress Elisabeth Rohm as its latest global ambassador. 

 
As global ambassador, Rohm will show “what it means to Respect by celebrating differences, excellence and the individual," the company explained in a news statement. 
 
Rohm is known most often for her role as 'Serena Southerlyn' on the original Law & Order, but has also appeared in hit movies such as American Hustle and Joy, alongside the likes of Jennifer Lawrence and Bradley Cooper. Next, she will be seen in Jay Roach's upcoming Roger Ailes biopic, Bombshell, portraying Fox News host Martha McCallum, as well as Ted Melfi's, The Starling, opposite Melissa McCarthy.  

Besides acting, she has spent many years as a global ambassador for both the American Red Cross and the American Heart Association. She equally has a blog for People.com, and is the author of the book Baby Steps.
 
"Ms. Rohm met our brand through one of our stores and was deeply touched by the name of the company, what it stands for and the purpose that moves all of our actions and initiatives: she is, at the same time, the perfect example of how we can impact people and how people can impact the brand, through a direct interaction with us, to scale the message to wider audiences", said Marcello Leone, CEO of RYU. 
 
"With Ms. Rohm joining our company, we will be able to gain an even stronger voice in our communities, to reach a higher number of people about our purpose".
 
The Canadian company relaunched in November 2015 and has been growing its retail presence across North America ever since. It opened it first U.S. retail store location in August 2018 and has six locations throughout Canada, including four in Vancouver, and two in Toronto.
 
Earlier this year, the company also relaunched its website at RYU.com with several improved features with plans to launch new product categories over the next year.