Saks Off 5th launches private label beauty line

By

Gabriella Lacombe

Published
Mar 22, 2019

Saks Off 5th is putting its own in-house spin on beauty with the arrival of its private label beauty collection, Fifth City.

The line launches with more than 35 products that cover consumers' main beauty needs, including dense brushes made with cruelty-free bristles, face, eye and lip makeup from blush and highlighter sticks to lip gloss, and accessories like ribbon hair ties and a towel turban. The line's makeup items come in rose gold and black packaging.

Similar to Amazon's newly-launched dedicated skincare line, items from Fifth City are  available at a competitively low price point, retailing from $4.99 to $60. 

Fifth City marks a significant step forward in Saks Off 5th’s wider strategy to continue expanding its exclusive merchandise assortment, the retailer said, serving as a complement to its designer product offering.

Fifth City is available now exclusively at select Saks Off 5th locations in the U.S. and on saksoff5th.com.

Like its parent company Saks, Inc., Saks Off 5th is owned by Hudson's Bay Company, and currently carries Bobbi Brown, Smashbox, Laura Mercier, Estée Lauder, Bare Minerals and Clinique among its beauty brands.