Saks and Kosé partner to launch Decorté in the US

By

Obi Anyanwu

Published
Oct 15, 2015

Kosé Corporation announced Thursday that it will launch Decorté, its luxury skin care and color brand, exclusively at Saks Fifth Avenue as per their exclusive distribution agreement. The brand will be rolled out in Saks locations across the US and Canada and on the Saks website beginning in spring 2016.

 
Decorté is considered to be one of Asia’s best-kept skin care secrets. The brand combines ancient practices of Eastern medicine and techno-innovation science to create its products. Each DECORTÉ product uses Vi-Fusion, an approach that regenerates and empowers skin.
 
“We are thrilled to launch our coveted Decorté brand exclusively in Saks Fifth Avenue, an entity known for luxury, taste and elegance,” said Kazutoshi Kobayashi, President and CEO, Kosé Corporation. “Being a skin care leader in Asia for so many years, we are excited to finally introduce American women to our revolutionary products which combine nature, wisdom and advanced science to reinvigorate skin and enhance natural beauty.”

In addition, supermodel Kate Moss will be a brand ambassador and the face of Decorté under a multi-year partnership. Moss quickly fell in love with the brand and said, “I can really see a difference in my skin since I started using Decorté. These products are amazing – I want more!”
 
Kate Oldham, Senior Vice President/GMM, Beauty, Saks Fifth Avenue adds, “At Saks, we have built a solid reputation as the preeminent leader in best-in-class skincare. Decorté is a perfect complement to Saks, bringing the best of Japan’s technology and the industries’ highest standards of quality.”
 
Kozaburo Kobayashi founded Kosé Corporation in 1946, and today it currently has over 800 registered patents and a portfolio of over 36 brands that sell to department stores, specialty stores, drug stores and direct all across Asia.