Saks taps Emma Roberts in new Spring Campaign

By

Jennifer Braun

Published
Feb 11, 2023

Luxury retailer Saks has tapped actress and producer Emma Roberts for its spring 2023 campaign.

The campaign showcases an assortment of spring fashion and accessories from both iconic brands and emerging designers, while celebrating the spirit of individuality and inspiring customers to express themselves through luxury fashion. It was shot by Ukrainian-American photographer Sasha Samsonova at the Hearst House in Los Angeles, and styled by Brit Elkin and Kara Smith.  

The spring content will span Saks-owned channels and partner-owned editorial platforms, and will include interviews with Roberts on The Edit, the Saks online editorial hub, as well as on Saks’ social media channels, and in Saks' Spring 2023 Fashion Book.

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The content will touch on top trends for the spring 2023 season including: Bare It All, Minimalist Tailoring, Utility Dressing, Clear Sequins, Head-to-Toe Denim, and the Carryall Tote Bag.

In particular, Roberts is captured wearing a playful sequin strapless dress by Brandon Maxwell, a matching floral set by Christopher John Rogers, and platform sandals by Prada. She also sports ready-to-wear and accessories by Altuzarra, Bottega Veneta, Celine, Ferragamo and Saks Fifth Avenue Collection.

"As the leading voice in luxury fashion, Saks is committed to inspiring our customers through unique and compelling content," said Emily Essner, chief marketing officer, Saks. 

"This season, we are thrilled to bring the best of spring fashion to life on our digital platform and beyond through our campaign featuring the incredibly talented and multifaceted Emma Roberts. Emma shares Saks' relatable approach to luxury fashion and we know her fresh perspective on everyday dressing will resonate with our customers.”

"Saks remains focused on delivering a fresh and inspiring assortment of luxury fashion that serves every aspect of our clients' unique lifestyles," added Tracy Margolies, chief merchandising officer. 

"Each season, we present the best and latest ready-to-wear and accessories for every occasion from both established brands and emerging designers. This spring, we are excited for our customers to discover new pieces they'll want to wear all the time on the Saks website and in Saks Fifth Avenue stores."