Feb 6, 2020
Sales for Spanish label Scalpers grow 31% in 2019 to €83 million
Feb 6, 2020
Sales for Spanish men’s and women’s label Scalpers grew 31% in 2019, reaching a total of €83 million, as indicated by the company in a press release.
The increase was due both to a rise in comparable sales and to the opening of over 30 new stores.
Online sales have been booming, and grew by 58% last year, accounting for over 15% of total revenue.
Borja Vázquez, president and co-founder of Scalpers, said that the company's goal over the next few years is to “continue to grow by deploying an omnichannel business strategy that will improve operational efficiency and financial results.” He added that “this year, we have shown that we know how and we are able to grow in the online channel, at very high rates and cost-effectively. We will continue to do so.”
In Spain, Scalpers operates nearly 191 shops, between its monobrand stores and the concessions at El Corte Inglés department stores. In 2019, the label opened over 30 new stores in the country, in cities like Burgos, Las Palmas, Logroño and Albacete.
Scalpers’ womenswear line was launched in September 2018, and has been consolidating its position displaying “promising growth,” as the company opened 27 new women's stores by the end of 2019. Scalpers is planning to raise the number of its womenswear stores to 100 by 2022.
The label has focused its efforts outside the domestic market in Portugal, Mexico and, to a lesser extent, in France and the Middle East.
In Portugal, Scalpers' sales in 2019 were worth nearly €3 million. The market is one of the key growth drivers for the label, which is planning to open up to 20 stores in the country by 2021, while in Mexico the number has reached 15.
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