Salon International de la Lingerie and Interfilière shows enjoy successful editions
The latest editions of the Salon International de la Lingerie (SIL) and Interfilière shows in Paris bubbled with optimism. Though still unlike their counterparts of ten years ago, when the aisles were brimming with visitors, the Eurovet shows which ended on 22nd January at the Porte de Versailles exhibition centre in Paris undoubtedly enjoyed a fine session. Both in terms of energy and enthusiasm.
Exhibitor stands were constantly busy, and the prevailing mood was positive. "The industry is definitely dynamic, finally things are moving!" said a spokesperson at the Maison Lejaby stand. "You can feel it in the air, visitors are well-disposed and, frankly, our stand was never empty," she added.
"Attendance for this edition was good, and business too, quite a few orders were placed," was the opinion of a representative of the sales team at Huit, a brand enjoying new momentum. "What's also interesting is that the show is more modern, the trend sections and the special interest areas are really attractive, and this is good for everyone," she added.
The impression was confirmed by show organiser Eurovet, which reported a rise in the number of SIL visitors by a few percentage points, continuing with the modest rally which began last year. Visitors in the premium and VIP buyer category actually posted a 12% increase. As proof of the show's fresh new approach, Eurovet noted an upsurge in attendance for three types of visitors: e-tail buyers, concept stores and fashion retailers. For the future, SIL is increasingly keen to drive this kind of diversification in its visitorship.
In terms of country of origin, the share of French buyers remained the same, at 36% of the total, followed by those from neighbouring European countries: Italy, Germany, the UK, Spain and Belgium. US buyers increased in numbers, gaining one place in the ranking, and so did those from Russia, who rose two places in the visitors’ top 10.
US and Russian buyers did well also in the visitor ranking for Interfilière, where they also made the top 10. The share of French visitors at Interfilière rose by 0.5%, and UK visitors overtook the Italians on the podium. Confirming the shows' buoyant business atmosphere, Eurovet underlined a not inconsequential detail: visit duration time has increased.
The shows' January 2018 edition was a success thanks to a combination of factors: from the innovation-based initiatives to the dedicated consultancy areas for retailers, as well as the catwalk shows and the posse of directional brands prominently featured in the 'Exposed' section, which attracted a new kind of visitor. A success which can now be extended via Eurovet's new web platform for the shows, The Lingerie Place, which was launched officially this season.
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