Florence fashion label Salvatore Ferragamo will unveil its spring-summer 2020 menswear collection in its home city of Florence at Pitti Immagine Uomo (June 11-14 2019).

Salvatore Ferragamo will be a special guest at the next Pitti Uomo, the leading men's fashion event, and will present a 100% menswear line this June 11th at the opening of the Florence show.

With this menswear-focused show, the Italian fashion house has changed the format of these events. Until now it has shown its womenswear and menswear together in a single show organized in Milan. The company will capitalize on this new format under the creative direction of Paul Andrew to deliver its new definition of masculine luxury.

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"Florence has always been a creative and inspirational platform for Salvatore Ferragamo and for our founder. Pitti Uomo is therefore the natural location for expressing the contemporary vision that represents us today: strong cultural continuity between different generations, with a constant eye to the future," said Paul Andrew, the label's creative director.

Givenchy will also be a prestigious guest at the 96th edition of Pitti Immagine Uomo. Clare Waight Keller, its artistic director, will present her exclusively male line on June 12.