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Published
Aug 31, 2022
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Sam Edelman launches latest campaign with Naomi Campbell

Published
Aug 31, 2022

Footwear brand Sam Edelman has launched a Fall/Winter 2022 campaign starring supermodel Naomi Campbell.

Sam Edelman launches Fall/Winter 2022 campaign with Naomi Campbell. - Sam Edelman


Creatively directed by advertising legend, David Lipman, Edelman’s vision was captured in a series of images photographed by Steven Klein with makeup by Pat McGrath, styling by Patti Wilson, hair by Jimmy Paul, and production by Jack Flanagan.

The campaign showcases key items from the Fall/Winter 2022 footwear collection, including new variations of the the Felicia ballet, Hazel pump, and Lorraine loafer, as well as new classics, like the Drina riding boot. 

“There’s nostalgia mixed with irreverence at the core of my design approach that radiates through the pictures of this campaign. A magic between Steven Klein, Naomi Campbell, and the Sam Edelman brand that screams a modern fashion story,” Edelman said. 

“This campaign is unlike anything else out there right now. It’s glamour, it’s fresh –all things that personify this powerful woman and my beloved brand.”

The campaign is featured in a mix of print and digital publications, including Elle, Harper’s Bazaar, Daily Front Row and Modern Luxury. The campaign will also be showcased on billboards in key locations, including New York and Los Angeles.

Sam Edelman is part of the Caleres family of brands along with Naturalizer, Allen Edmonds, Vionic, Dr. Scholl’s Shoes, and more.

The new collection is available now at SamEdelman.com and in retail stores worldwide including at flagship locations in SoHo and Beverly Hills, and retail stores from Hong Kong to Dubai. 

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