Samuelsohn partners with LA Galaxy
Montreal-based luxury performance clothing company Samuelsohn announced on Tuesday a year-long partnership with the LA Galaxy to provide tailored clothing for the team's players and management.
The new team uniform will include an Extreme Sharkskin suit and Grey Mohair suit. The uniforms will be made with a Loro Piana Mills premium wool and Rain System waterproof technology.
The company decided to partner with the LA Galaxy in an effort to increase the brand's presence in the United States and further amplify its position as an authority in luxury performance tailored clothing.
"We wanted to bring the brand to the next level and also the next generation, and I think that the LA Galaxy is a perfect match," says Arnold Brant Silverstone, President and Chief Creative Officer of Samuelsohn, in a news statement. "The Samuelsohn brand is all about passion and performance, and men that strive for excellence, so it's only fitting that we partner with one of the league's most-decorated soccer clubs."
Galaxy players such as Gyasi Zardes, AJ DeLaGarza, Sebastian Lletget, and others will appear in the brand's Spring 2017 campaign. The partnership will also include Spring/Summer 2017 print and digital campaigns, in-store promotions, social media activations, and special events.
Samuelsohn was founded in 1923. It is currently sold in more than 250 specialty stores throughout the U.S. and Canada as well as at Harry Rosen, Nordstrom, Saks Fifth Avenue, and The Mitchells Stores.
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