Savage x Fenty debuts Super Bowl LVII Game Day Collection

By

Jennifer Braun

Published
Feb 11, 2023

Rihanna's fashion house, Savage x Fenty, debuted on Friday a Super Bowl LVII Game Day Collection. 

Created with apparel manufacturer, Certo Apparel, the collection includes a custom two-tone NFL jersey and a "cookie brown" cropped varsity jersey. 

The two-tone NFL jersey was manufactured domestically in North America and promotes Rihanna's signature within the "X" graphic, while the varsity jersey was constructed with athletic mesh and a metallic-look jersey material at the shoulders, and equally finished with a cutoff "X" graphic. 

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The collection launches as Rihanna is set to perform at the Super Bowl halftime show. The music superstar and new mom will make her first live appearance in seven years. 

She joins a list of celebrated entertainers who have played during Super Bowl halftime shows, including Beyoncé, Madonna, Lady Gaga, Michael Jackson, Jennifer Lopez, Shakira and The Weeknd. Last year, Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar all performed.

"We are thrilled to be collaborating with Savage x Fenty and Rihanna for the Super Bowl LVII Game Day Collection," said Stanley Glanz of Certo Apparel and Ashford Textiles. 

"We are proud to have the opportunity to showcase our brand and our commitment. We can't wait for the world to see our unique two-tone jersey in action.”

The Northwest Group and Certo are part of the Ashford Textiles family of companies. Through Certo and other house brands, Ashford Textiles designs and manufactures apparel for some of the best-known fashion and athleisure platforms, including Fabletics, Athleta, Bandier, and Sweaty Betty.