Savage x Fenty launches subscription service Xtra VIP

By

Gabriella Lacombe

Published
Feb 1, 2019

Savage x Fenty, the lingerie brand led by music and fashion star Rihanna which is spearheading the inclusivity movement in the intimates industry, has launched a new subscription-based service dubbed Xtra VIP. 

The monthly service gives fans of the brand several benefits, including 25 percent off standard retail price on Savage x Fenty products, access to monthly VIP boxes curated by Rihanna or a special guest, exclusive VIP sets and promotions, and early access to Savage x Fenty's new drops. 

According to a promotional video for the new service, the membership is flexible, allowing shoppers to choose the option of shopping or skipping each month. The choice must be made via the brand's online platform by the fifth of each month, and those who forget to skip will get a credit card charge of $49.95 as well as a shop credit that can be spent at any time.

The Xtra VIP membership also allows users to get free shipping on all orders over $49. 

In order to promote the new service, Rihanna has introduced the first Xtra VIP box, featuring a tiger-print romper and robe as well as an eye mask and collectible Truth or Dare dice, available in both plus and standard sizes. 

The launch comes shortly after the brand's release of a Valentine's Day-themed collection, complete with bras, panties, babydolls, body suits and accessories.