×
48 092
Fashion Jobs
MACY'S
Supply Chain Finance Analyst
Permanent · Secaucus
MACY'S
Asset Protection Security Guard, West Dade Miami Int'l - Full Time
Permanent · Miami
MACY'S
Asset Protection Security Guard, la Cumbre Plaza - Part Time
Permanent · Santa Barbara
MACY'S
Asset Protection Security Guard, Center City - Part Time
Permanent · Philadelphia
MACY'S
Asset Protection Detective, Sherman Oaks Fashion Square - Full Time
Permanent · Los Angeles
MACY'S
Manager, Partner Center Operations
Permanent · Deerfield Township
MACY'S
Asset Protection Detective, Southland - Full Time
Permanent · Miami
MACY'S
Asset Protection Detective, Cape Cod - Full Time
Permanent · Barnstable
MACY'S
Advisor, Product Management
Permanent · New York
MACY'S
Asset Protection Investigator
Permanent · Secaucus
MACY'S
Asset Protection Detective, Emerald Square - Full Time
Permanent · North Attleborough
MACY'S
sr Manager, Creative Director
Permanent · New York
MACY'S
Manager, Sales And Customer Experience
Permanent · Sarasota
MACY'S
Los Angeles Senior Manager, Maintenance
Permanent · City of Industry
MACY'S
Columbus Manager, Operations Fri - Sun 6am - 6:30pm
Permanent · Columbus
OLD NAVY
Loss Prevention Service Representative - Philadelphia Mills
Permanent · Philadelphia
OLD NAVY
Assistant General Manager, Merchandising - Asbury Plaza
Permanent · Dubuque
NORDSTROM INC
Security Ambassador 1
Permanent · Portland
ESTÉE LAUDER
Director, Global Ecommerce & Online Marketing - Mac Cosmetics (China Focus)
Permanent · New York
ESTÉE LAUDER
Keyholder - The Cosmetics Company Store - 20 Hrs - Wrentham Village Premium Outlets - Wrentham,ma
Permanent · Wrentham
ESTÉE LAUDER
Director, North America Ecommerce Operations
Permanent · New York
ESTÉE LAUDER
Director, Global Ecommerce & Online Marketing - Mac Cosmetics
Permanent · New York
Published
Jun 2, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Savage X Fenty unveils first-ever Pride collection

Published
Jun 2, 2021

As companies across different industries roll out products and campaigns for Pride Month, Rihanna’s Savage X Fenty lingerie label is doubling down on its inclusive message with its own limited-edition Pride collection, the first to be launched by the brand.


RuPaul's Drag Race alum Gigi Goode models pieces from the Savage X Pride collection - Photo: Savage X Fenty / Quil Lemons

 
The 25-piece Savage X Pride capsule includes a wide variety of items, ranging from bras, crotchless panties, boxers and jockstraps to smoking jackets, satin pants and even a rainbow-colored kitty whip. Colorways include bright neon and pastel rainbow shades, as well as more discreet black options featuring rainbow details.
 
In line with Savage X Fenty’s brand philosophy, pieces are sized inclusively, with bras available in 30A-42H, while other garments can be purchased in sizes XS–3X. Prices range from $14.95 for a cotton thong or a pair of bikini bottoms to $89.95 for a smoking jacket.

To promote the collection, Savage X Fenty called in 13 models from the LGBTQIA+ community to take part in a campaign shot by photographer Quil Lemons and styled by beauty artist Hector Espinal. Models include LA-born model and artist Eliseo Equihua, RuPaul’s Drag Race alum Gigi Goode, and Brooklyn-based artist Aya Brown.
 
“Pride is all about appreciating your authentic self,” Rihanna told Elle. “I am very excited about this collection and showing love and support to the LGBTQIA+ community, which includes so many of our customers, team members and fans.”
 

Eliseo Equihua sports boxers and a smoking jacket from the limited-edition capsule - Photo: Savage X Fenty / Quil Lemon


With Pride-themed merchandise having become a fairly standard annual marketng activity for most companies, Savage X Fenty seems eager to go the extra mile and show that it is truly invested in the communities that the Pride movement represents.

With this in mind, the brand is making a flat donation of $250,000 from its Savage X Pride sales, which will be split between five organizations that support LGBTQIA+ communities, namely, GLAAD, the Audre Lorde Project, The Caribbean Equality Project, INC., Trans Latin@ Coalition, and the Trans Wellness Center.
 
The Savage X Pride collection is available to purchase on the Savage X Fenty website now.

Copyright © 2021 FashionNetwork.com All rights reserved.