Scoop adds Sundry to July show line-up

By

Cajsa Lykke Carlson

Published
Jul 5, 2016

"Scoop and the City", the July tradeshow that will combine the London tradeshows Scoop and Scoop London for a one-off event in July, has added a new face to the line-up, Sundry.

Los Angeles-based Sundry is a resortwear brand started by Matthieu Leblan, who is originally from Aix-en-Provence in France but now based in Venice Beach. The label is inspired by the landscape of his birthplace and the relaxed style of SoCal, and is made in the US. Scoop describes it as "coastal casual with a certain French chic."

The upcoming "Scoop and the City" tradeshow is being called an "extravaganza edition" and will be held at the Old Billingsgate building close to the Tower Bridge on July 24-26. Scoop was forced to move from its regular venue, the Saatchi Gallery, as this is showing the Rolling Stones "Exhibitionism" exhibition on the Scoop dates.